Live streaming is not a number game:

TutorABC Shop × AsiaKOL’s Dual-track optimisation strategy

In an increasingly mature livestream e-commerce market, does attracting more than 10,000 viewers in a single session genuinely indicate stable and sustainable performance?
As livestream frequency increases and campaigns become more densely packed, a question arises: how to balance short term campaign visibility with consistent, long term daily sales. TutorABC, a Taiwan’s leading online education brand, has invested over US$300 million in the development of two-way video technology and extended these capabilities into live commerce. The brand creates a platform that enables real-time interaction between hosts and viewers, allowing consumers to ask questions, review product details, and shop in an experience that closely mirrors an in store environment.
Within a live commerce driven business model, hosts and content quality become crucial than ever. Recognising this, AsiaKOL and TutorABC Shop collaborated to refine livestream strategy and host selection, shifting the focus from one-off traffic peaks to sustainable, long-term growth.
This case highlights how AsiaKOL and TutorABC Shop developed a strategy that effectively integrates campaign driven buzz with conversion focused execution. This is not just pursuing short-lived traffic spikes, but to build a long-term commercial performance.

1. The real performance bottleneck: Not a Lack of Traffic, but Unclear Objectives
Following an initial operational review with TutorABC Shop, the key issue behind inconsistent livestream performance became clear: misaligned objectives. Many brands expect a single host to simultaneously generate campaign buzz and deliver consistent day to day sales. However, these objectives rely on very different operating principles. Campaign led livestreams prioritise immediacy, attention, and short term impact. By contrast, daily sales streams depend on trust building, product familiarity, and a steady, repeatable sales rhythm.. When roles are not clearly defined, performance becomes volatile, making long term consistency difficult to achieve.
After extensive discussion, both teams returned to first principles—clarifying the purpose of each livestream according to frequency, campaign context, and commercial objectives. From this foundation, a Dual-Track Talent Strategy was established. By redefining host roles and responsibilities, the livestream operation gained a clearer structure, enabling more focused execution and improved stability.

2. Campaign role allocation: Maximising impact across different scenarios

For major promotional campaigns, AsiaKOL and TutorABC Shop strategically introduced guest hosts whose primary role was to amplify visibility and attract new customers. These guests typically had established recognition or topical appeal, enabling them to attract new viewers quickly and generate heightened attention at key campaign moments. Their involvement helped maximise reach and discussion.

In contrast, daily livestream sessions were led by professional e commerce hosts responsible for driving conversion and building long term trust. These hosts were experienced in product pacing, sales logic, and audience interaction. Through consistent delivery and repeated exposure, they established credibility with viewers while maintaining reliable conversion performance. Rather than pursuing maximum reach, this role focused on creating a dependable sales baseline for each session.

With objectives clearly defined and roles assigned accordingly, livestream operations evolved from isolated, high variance events into a structured and sustainable operating model. Campaign streams generated momentum and visibility, while daily streams delivered continuity and revenue stability—each reinforcing the other.

3. Collaboration case study: How the Dual-Track Strategy delivered sustainable growth

With the Dual-Track Talent Strategy in place, TutorABC Shop successfully transitioned its livestream operation from short term spikes to long term optimisation. Major campaigns became effective tools for brand exposure and customer acquisition, while daily sessions provided consistent conversion performance and cumulative value.

Clear role separation allowed both campaign driven and routine livestreams to perform to their respective strengths. As a result, livestreaming evolved from a series of experimental initiatives into a strategic operational asset, delivering more predictable and sustainable outcomes over time.

4. Value-added services: Expanding reach × Driving targeted audiences 

Besides connecting brands with suitable KOLs and creators, AsiaKOL recommended further integrating advertising media resources to support traffic growth. Based on current market trends, this form of advertising led livestream content is particularly well-suited for livestream platforms and content-driven brands, helping to extend reach while supporting conversion objectives.

By leveraging existing partnerships, AsiaKOL can assist brands in promoting live content through targeted advertising. This broke the limitation of social platforms that typically reach only existing fans, allowing livestreams to be seen by a wider, qualified audience, further amplifying views and conversion opportunities.

Conclusion

Through close collaboration, AsiaKOL and TutorABC Shop optimized livestream role allocation and proposed suitable talent assignments, ensuring smooth execution from campaign-driven events to everyday streams. The overall performance earned recognition from the brand. With clear role assignments and effective execution, livestream results had become more stable and better aligned with commercial objectives.

Looking ahead, brands seeking to expand sales opportunities through interactive livestream commerce may also partner with AsiaKOL and TutorABC Shop to identify suitable hosts and collaboration models—unlocking more practical and scalable growth potential.

"AsiaKOL Live Streaming E-commerce" provides a range of services from planning to managing livestreams, enhancing their efficacy all along the way.

If you need more information about our services, or a dedicated specialist to assist with project collaboration, please don’t hesitate to contact us.