The foodization of beauty: From influencer narratives to sensory marketing in brand collaborations In today’s beauty industry, “looking delicious” has evolved from a mere description to a powerful marketing strategy. From “latte makeup” to “donut nails,” have transformed from simple beauty tools to sensory experiences inspired by desserts, drinks, and fruits. This “foodization” in product names and designs serves as a psychological shortcut for br...

Live streaming is not a number game: TutorABC Shop × AsiaKOL’s Dual-track optimisation strategy In an increasingly mature livestream e-commerce market, does attracting more than 10,000 viewers in a single session genuinely indicate stable and sustainable performance? As livestream frequency increases and campaigns become more densely packed, a question arises: how to balance short term campaign visibility with consistent, long term daily sales. TutorABC, a Taiwan’s leading online e...

2025 FOOD KOL RANKING: WHO’S INFLUENCING THE ‘WHAT TO EAT’ TOPIC? [RESTAURANTS / STREET FOOD / BUFFET / CONVENIENCE STORES EDITION]   In recent years, many snack stalls and restaurants have gone viral thanks to a single video or post by food Key Opinion Leaders (KOLs), instantly turning hidden gems into must-visit spots with long queues. From night market eats and new convenience store products to high-end restaurants, the influence of KOLs is no longer just about “recomme...

AI Influencers vs Human Influencers: Complete insights into advantage comparison and brand marketing risk management In recent years, with advances in generative AI technology and 3D modeling, “AI influencer/Virtual influencer” has risen rapidly in popularity, even attracting millions of followers. For example, Brazil’s Lu do Magalu (with over 8 million Instagram followers) and the United States’ Lil Miquela (with over 2.4 million Instagram followers) have both become sought-after...

FROM SETBACK IN VIETNAM TO VIRAL SUCCESS IN THE PHILIPPINES: CHAGEE’S CROSS-BORDER KOL MARKETING TURNAROUND Amid the wave of global brands racing into Southeast Asia, “how to quickly win over local consumers” has become a shared challenge for companies everywhere. The Chinese tea beverage brand CHAGEE offers a success story worth learning from through its marketing push into the Philippines in 2025. In particular, its use of influencer marketing demonstrated a high level of strategi...

THE SECRET OF LIVE STREAMING MARKETING IN 2026: WHEN E-COMMERCE GROWTH SLOWS DOWN, WHAT SHOULD A BRAND DO NEXT? Do you remember how many of your purchases were placed online in 2025? Back then during the pandemic in 2020, nearly all consumption was handled through online shopping as people stayed indoors, with e-commerce growth reaching as high as 30.91%. However, as restrictions were lifted and overseas travel surged, more consumers have returned to physical stores or adopted omnichannel shopping. A...

WATERBORNE SUPERCAR x 100-KOC CAMPAIGN — HOW ASIAKOL CREATED 2 MILLION TRAFFIC FOR BOAT ENTHUSIASTS AND BECAME THE TRENDIEST EXPERIENCE IN KAOHSIUNG?   A popular water activity from Dubai — the “Waterborne Supercar” experience — has arrived in Taiwan! The operator, Mtsportscarplayer, recently introduced this yacht activity that combines luxury with a sense of speed, highlighting that just two people can set sail and easily tour the Kaohsiung harbor and its surrou...

FROM FAME TO DOWNFALL: RANKING THE TOP 10 MOST FOLLOWED COUPLE INFLUENCERS BASED ON THEIR POPULARITY AND PUBLIC PERCEPTION   Compared to individual creators, couple influencers (KOLs) have an advantage in attracting followers due to the authentic interaction between the two and the emotional connection they share. If both individuals already have a strong following, their combined presence amplifies their appeal even more. Not only can they continue to produce content around their original th...

SHORT-FORM VIDEOS × KOL STRATEGY BREAK INTO YOUTH COMMUNITIES — 24/7 BUZZ HUB FOR E7PLAY BY ASIAKOL   E7PLAY is a 24-hour indoor entertainment venue offering bowling, billiards, darts, comics, massage chairs, and more. It promotes a high-value “all-you-can-play with one ticket” experience. To expand brand awareness and boost social media buzz, E7PLAY commissioned the AsiaKOL team to design a KOL social amplification project.   Centering on the theme “i...

LACK OF CONTENT IDEAS AND LOW CONVERSION RATES? 2025 SHORT-FORM VIDEO MARKETING TRENDS UNVEILED: FROM SUCCESSFUL CASES TO WINNING FORMULAS! In an era where social media is evolving rapidly, short-form videos have become not just a trend but the main battleground for marketing. Whether it’s international brands or local small & medium-sized enterprises, they are actively investing in the production of short-form video content to quickly capture the attention of their target audience with hig...