FROM FAME TO DOWNFALL: RANKING THE TOP 10 MOST FOLLOWED COUPLE INFLUENCERS BASED ON THEIR POPULARITY AND PUBLIC PERCEPTION   Compared to individual creators, couple influencers (KOLs) have an advantage in attracting followers due to the authentic interaction between the two and the emotional connection they share. If both individuals already have a strong following, their combined presence amplifies their appeal even more. Not only can they continue to produce content around their original th...

SHORT-FORM VIDEOS × KOL STRATEGY BREAK INTO YOUTH COMMUNITIES — 24/7 BUZZ HUB FOR E7PLAY BY ASIAKOL   E7PLAY is a 24-hour indoor entertainment venue offering bowling, billiards, darts, comics, massage chairs, and more. It promotes a high-value “all-you-can-play with one ticket” experience. To expand brand awareness and boost social media buzz, E7PLAY commissioned the AsiaKOL team to design a KOL social amplification project.   Centering on the theme “i...

LACK OF CONTENT IDEAS AND LOW CONVERSION RATES? 2025 SHORT-FORM VIDEO MARKETING TRENDS UNVEILED: FROM SUCCESSFUL CASES TO WINNING FORMULAS! In an era where social media is evolving rapidly, short-form videos have become not just a trend but the main battleground for marketing. Whether it’s international brands or local small & medium-sized enterprises, they are actively investing in the production of short-form video content to quickly capture the attention of their target audience with hig...

INFLUENCE ANALYSIS OF NUTRITIONIST KOLS: POPULARITY RANKING + PRACTICAL STRATEGIES FOR HEALTH SUPPLEMENT AND BRAND COLLABORATIONS   In the modern days, whether it’s health supplements, beauty drinks, sports nutrition, or parent-child nutrition, consumers are no longer easily swayed by advertising gimmicks. Instead, they are more likely to trust nutritionist-type KOLs (Key Opinion Leaders) - who have professional backgrounds and are close to our life. These KOLs not only possess medical ...

WHAT TO DO WHEN A KOL FAILS? GUIDE TO EVALUATE POPULARITY AND MANAGE RISKS BEFORE COLLABORATING WITH INFLUENCERS   In the era where social media marketing dominates, collaborating with KOLs (Key Opinion Leaders) has become a popular way for brands to reach consumers. However, in recent years, a series of "KOL failures" have made brands pay the price—ranging from controversial remarks and personal misconduct to data falsification. Any of these controversies could lead to a crisis o...

KEY FAMILY TRAVEL DECISIONS REVEALED! 2025 PARENTING KOL RANKINGS + A COMPLETE GUIDE TO FAMILY TRAVEL TRENDS AND BRAND PARTNERSHIPS   The increasing demand for family travel and childcare has made the parenting market a key focus for brands. A survey reveals that 85% of parents plan to travel with their children in the coming year, and more than half are organizing family trips. Today's parents don’t wait for the information to come, they actively seek out travel reviews, compare pr...

THE 2024 TAIWAN TOP 100 KOL RANKING IS RELEASED DISCOVER WHO MADE THE LIST OF POPULAR INFLUENCERS ACROSS VARIOUS FIELDS   As social media becomes an integral part of people's lives, the influence of Key Opinion Leaders (KOLs) has permeated daily life, extending from the online realm to offline interactions. KOLs are now present not only on the internet but also in traditional media, and their popularity rivals that of traditional artists and celebrities. This raises the question: Who are t...

THE 2025 GAMING KOL RANKING HAS BEEN REVEALED CROSS-FIELD COLLABORATION AMONG INTERNET CELEBRITIES IS BREAKING NEW GROUND IN GAME MARKETING   According to data from research firm Precedence Research, the global game market size is projected to grow at a compound annual growth rate (CAGR) of 10.32% from 2024 to 2033. Notably, the Asia-Pacific region accounted for over 54.14% of the market share last year, reaching a value of approximately US$134.54 billion. This suggests that the Asia-Pacific r...

IS KOL MARKETING REALLY EXPENSIVE? DISCOVER THE TRUTH BEHIND COSTS: THE KEY TO CREATING A STRONG BRAND ON A LIMITED BUDGET When it comes to KOL marketing (Key Opinion Leader), many people’s first reaction is, “It’s too expensive! We can’t afford it.” However, is this really the case? This is a common misconception. KOL marketing not only allows for flexible budget control, but it also offers numerous advantages that exceed those of traditional media. It enhances brand favora...

A COMPREHENSIVE GUIDE TO KOL MARKETING FOR VALENTINE'S DAY 2025: HOW CAN BRANDS UTILIZE INFLUENCERS TO DRIVE SIGNIFICANT SALES? Valentine's Day is a significant marketing opportunity throughout the year, with multiple celebrations occurring. The two most popular are Western Valentine's Day and Chinese Valentine's Day. During this period, consumer demand for gifts increases substantially, leading to strong spending power. This presents a valuable chance for brands to capitalize on. Ho...