From “Souvenirs” To “Global Sales”: How International KOLs Help Taiwanese Souvenirs Go Global How can your brand become a must-buy souvenir for international travelers? More and more consumers are no longer relying solely on local recommendations. Before they even board a plane, they're turning to Key Opinion Leaders (KOLs) for reviews and unboxing videos. From "must-try" food videos to shopping lists, KOLs has gradually become a major influence on what travel...

Top 50 Sports & Lifestyle KOLs In 2025: Brand Collaboration Trends and Marketing Strategies According to a survey by Taiwan's Sports Administration, public awareness of health and wellness has significantly increased since the pandemic. More than 80% of the population now participates in sports activities, and the rate of regular exercise has reached a record high. This shows that fitness is no longer a temporary trend, it has become a part of everyday life. As consumer attitudes continue to ...

The Pet Economy Is Booming Again  2025 Top 50 Pet KOL Rankings Reveal the Real Reason Behind the Buying Frenzy Are you a cat person or a dog person? Around the world, birth rates continue to fall each year. At the same time, social media fatigue, growing competition, and daily stress are pushing more people to seek emotional comfort from their pets. According to Economic Daily News, data from Taiwan’s Ministry of Agriculture shows that a major shift began in 2018. That year, registered cats...

The 2026 gaming KOL rankings: How cross-platform and cross-field content are reshaping influence The Taipei Game Show 2026 is almost here! The global gaming landscape is shifting, driven by a new evolution in content and creators. From livestreamers and short-form video creators to editorial KOLs, influencers have become the ultimate gatekeepers. For today’s players, these creators are the primary reference point when deciding which game to play next. Compared to 2025, creators cross-platform op...

The 6% annual goldmine: Journey into the exploding male cosmetics and skincare market   Is wearing neat clothes and a clean shave considered “dressed up”? Men’s grooming is rapidly evolving toward total refinement. According to research from Euromonitor, the male skincare market has grown by 6% annually over the last five years, outpacing the female market’s 4% growth. AsiaKOL previously cited research from Neo Marketing Co., Ltd. stating that skincare is no longer a f...

The foodization of beauty: From influencer narratives to sensory marketing in brand collaborations In today’s beauty industry, “looking delicious” has evolved from a mere description to a powerful marketing strategy. From “latte makeup” to “donut nails,” have transformed from simple beauty tools to sensory experiences inspired by desserts, drinks, and fruits. This “foodization” in product names and designs serves as a psychological shortcut for br...

Live streaming is not a number game: TutorABC Shop × AsiaKOL’s Dual-track optimisation strategy In an increasingly mature livestream e-commerce market, does attracting more than 10,000 viewers in a single session genuinely indicate stable and sustainable performance? As livestream frequency increases and campaigns become more densely packed, a question arises: how to balance short term campaign visibility with consistent, long term daily sales. TutorABC, a Taiwan’s leading online e...

2025 FOOD KOL RANKING: WHO’S INFLUENCING THE ‘WHAT TO EAT’ TOPIC? [RESTAURANTS / STREET FOOD / BUFFET / CONVENIENCE STORES EDITION]   In recent years, many snack stalls and restaurants have gone viral thanks to a single video or post by food Key Opinion Leaders (KOLs), instantly turning hidden gems into must-visit spots with long queues. From night market eats and new convenience store products to high-end restaurants, the influence of KOLs is no longer just about “recomme...

AI Influencers vs Human Influencers: Complete insights into advantage comparison and brand marketing risk management In recent years, with advances in generative AI technology and 3D modeling, “AI influencer/Virtual influencer” has risen rapidly in popularity, even attracting millions of followers. For example, Brazil’s Lu do Magalu (with over 8 million Instagram followers) and the United States’ Lil Miquela (with over 2.4 million Instagram followers) have both become sought-after...

FROM SETBACK IN VIETNAM TO VIRAL SUCCESS IN THE PHILIPPINES: CHAGEE’S CROSS-BORDER KOL MARKETING TURNAROUND Amid the wave of global brands racing into Southeast Asia, “how to quickly win over local consumers” has become a shared challenge for companies everywhere. The Chinese tea beverage brand CHAGEE offers a success story worth learning from through its marketing push into the Philippines in 2025. In particular, its use of influencer marketing demonstrated a high level of strategi...