ASIAKOL x SAMSUNG “NEW PHONE SERIES x LIVE STREAMING CAMPAIGN” – BRINGING EXPOSURE AND SALES TO A NEW LEVEL   During the launch of Samsung’s new mobile phone series, AsiaKOL provided the brand with a Key Opinion Leader (KOL) Live Streaming Marketing Campaign. The campaign aimed to help the brand gain better exposure and boost sales through live streamers' real and lively introductions about the products’ appearances, details, functions, and information.  ...

TOP 10 KOLS RECOMMENDED VALENTINE GIFTS IN 2024 – SELECTED CASES HELP BRANDS CAPITALIZE ON SWEET OPPORTUNITIES   According to Google search trend analysis, searches for the keyword "Valentine's Day" will increase more than usual starting from 7 days before Valentine's Day, especially 2 days before the festival. Because of such search habits, planning strategies before Valentine’s Day is crucial. To seize Valentine's Day business opportunities, Key Opinion Leader ...

WHAT ARE THE DIFFERENCES BETWEEN KOL AND KOC? A GUIDE TO DEFINITION, COOPERATION BENEFITS AND OPERATIONAL STRATEGIES | PROJECT CONSULTING SERVICES   Nowadays, brands tend to invite KOLs and KOCs for collaborating promotions, boosting shopping behaviors through the impact of Influencers and Opinion Leaders. From the previous project experiences, besides collaborating with macro influencers, AsiaKOL discovers the important influence of KOCs. Both KOC and KOL are concepts expanded from the original ...

TOP KEY OPINION LEADERS (KOLS) IN PROFIT-SHARING COOPERATION MODEL OF 2024 – THE INSIGHTS INTO NEW MODEL AND STRATEGY OF PROFIT-SHARING COOPERATION  In the past, the most common collaboration method between Brands and Key Opinion Leaders (KOLs) was providing followers with product discounts to achieve better revenue achievement. As the trend of group buying continues to flourish, brands tend to invite KOLs to directly drive purchases instead of giving away discounts to grasp the increasingly c...

2023 KOL MARKETING REVIEW - ASIAKOL INTEGRATES 5 MAJOR HIGHLIGHTS AND BUSINESS OPPORTUNITIES IN 2024 | AIE KOL EVALUATION DATABASE   Key Opinion Leaders (KOLs) marketing remains one of the important trends in 2024. According to DEPT, 67% of marketers will significantly increase KOL marketing spend by 2024. However, several questions need answers: How should brands collaborate with KOLs? How to choose a suitable social platform? Where to find the correct KOLs? By looking back at the KOL market in ...

WHEN KOLS MESS UP: HOW TO STRATEGICALLY AVOID CONTROVERSIES AND FIND THE RIGHT KOLS   There are several controversial issues related to well-known KOLs in Taiwan. Although the volume and discussions have increased rapidly, selecting the right KOLs to effectively avoid public relations crises has become an important matter for brands. Regarding this problem, AsiaKOL suggests avoiding choosing the KOLs that had controversy within 6 months. The more controversial the KOL is, the heavier the impa...

2023 KOL IN COLLABORATION MARKETING: WHO IS THE MOST POPULAR? CHARACTERISTICS OF KOLS THAT ARE MOST FAVORED BY BRANDS   The development in the KOL collaborating form set off a wave of co-branding partnership between brands and KOLs in 2023. It is easy to come across the co-branding strategies between many brands and KOLs, involving several food, fashion to hotels. Co-branding is an effective marketing strategy applied by many brands to win their position in the market. It involves collaborati...

THE REVEAL OF TOP 100 TAIWANESE GAMING KOLS IN 2023 HOW SHOULD BRANDS TAKE ADVANTAGE OF KOL MARKETING TO CAPTURE PLAYERS’ ATTENTION?   According to figures from the data.ai AI platform,  Taiwan ranks fifth in the global mobile game market in the first half of 2023. Besides, the 2023 Astra Esports Awards held early this month invited the well-known gaming KOL Toyz to be the award presenter, which triggered huge discussions leading to over 10,000 social volume and making Taiwan’...

THE PARENTING KOLS OF 2023: THE TREND OF FAMILY - FRIENDLY HOTELS AFTER THE RECOVERY OF TOURISM   For tourism operators, family travelers are one of the largest customer groups. As people's panic over the epidemic has decreased and family travel has gradually recovered, family-friendly hotels have become the first choice for family travelers in recent years. The travel itineraries and hotel recommendations of parenting KOLs are important for families. Besides gaining valuable parenting inf...

ASIAKOL X STYLE BY HENG LEONG HANG  DISCOVER THE POWER OF MICRO-INFLUENCER MARKETING CAMPAIGN   In this article, AsiaKOL will provide readers with insights into our Micro-influencer Marketing Campaign case study about Heng Leong Hang, distributor of the Japanese posture chair brand Style. Assisting Heng Leong Hang, several micro-influencers were invited to try the products, join in-person events, and share their experiences on social media. Combining various promotion methods, such as texts ...