AN INSIGHT INTO KOL MARKETING STRATEGY: THE BEST SOLUTION TO ENHANCE BRAND EXPOSURE AND CONVERSION RATE   According to statistics by Influencer Marketing Hub, up to 80% of enterprises have planned a budget for influencer marketing in recent years. Partnering with powerful Key Opinion Leaders (KOLs) can increase brand visibility and trust, enhance brand exposure, and effectively reach target audiences in a short time. In this article, AsiaKOL will provide brands with in-depth insights into KOL'...

THE LATEST TOP TRAVEL KEY OPINION LEADER RANKINGS IN 2024 TRAVEL GUIDES WITH REELS, A NEW WAY TO DISCOVER TOURIST ATTRACTIONS ABROAD   After three years of lockdown, the number of Taiwanese traveling abroad has hit new highs since the end of 2022, with neighboring Japan as their top favorite destination. Key Opinion Leaders (KOLs), with flexible working hours compared to the 9-5, started the “revenge travel” boom after the pandemic. Many travel KOLs spend time discovering the local...

ARE 99% OF MATURE WOMEN WILLING TO INVEST IN HIGH-QUALITY SKINCARE? FOUR KEY STRATEGIES FOR KOLS AND MEDICAL BEAUTY MARKETING A survey conducted by Drive Research indicates that mature women dedicate an average of 22.4 minutes daily to their skincare routines. Additionally, an impressive 99% of these women are willing to invest in high-quality skincare products and services. This presents a significant business opportunity for brands looking to cater to the needs of mature women who seek both time-sav...

ASIAKOL x SAMSUNG “NEW PHONE SERIES x LIVE STREAMING CAMPAIGN” – BRINGING EXPOSURE AND SALES TO A NEW LEVEL   During the launch of Samsung’s new mobile phone series, AsiaKOL provided the brand with a Key Opinion Leader (KOL) Live Streaming Marketing Campaign. The campaign aimed to help the brand gain better exposure and boost sales through live streamers' real and lively introductions about the products’ appearances, details, functions, and information.  ...

TOP 10 KOLS RECOMMENDED VALENTINE GIFTS IN 2024 – SELECTED CASES HELP BRANDS CAPITALIZE ON SWEET OPPORTUNITIES   According to Google search trend analysis, searches for the keyword "Valentine's Day" will increase more than usual starting from 7 days before Valentine's Day, especially 2 days before the festival. Because of such search habits, planning strategies before Valentine’s Day is crucial. To seize Valentine's Day business opportunities, Key Opinion Leader ...

WHAT ARE THE DIFFERENCES BETWEEN KOL AND KOC? A GUIDE TO DEFINITION, COOPERATION BENEFITS AND OPERATIONAL STRATEGIES | PROJECT CONSULTING SERVICES   Nowadays, brands tend to invite KOLs and KOCs for collaborating promotions, boosting shopping behaviors through the impact of Influencers and Opinion Leaders. From the previous project experiences, besides collaborating with macro influencers, AsiaKOL discovers the important influence of KOCs. Both KOC and KOL are concepts expanded from the original ...

TOP KEY OPINION LEADERS (KOLS) IN PROFIT-SHARING COOPERATION MODEL OF 2024 – THE INSIGHTS INTO NEW MODEL AND STRATEGY OF PROFIT-SHARING COOPERATION  In the past, the most common collaboration method between Brands and Key Opinion Leaders (KOLs) was providing followers with product discounts to achieve better revenue achievement. As the trend of group buying continues to flourish, brands tend to invite KOLs to directly drive purchases instead of giving away discounts to grasp the increasingly c...

2023 KOL MARKETING REVIEW - ASIAKOL INTEGRATES 5 MAJOR HIGHLIGHTS AND BUSINESS OPPORTUNITIES IN 2024 | AIE KOL EVALUATION DATABASE   Key Opinion Leaders (KOLs) marketing remains one of the important trends in 2024. According to DEPT, 67% of marketers will significantly increase KOL marketing spend by 2024. However, several questions need answers: How should brands collaborate with KOLs? How to choose a suitable social platform? Where to find the correct KOLs? By looking back at the KOL market in ...

WHEN KOLS MESS UP: HOW TO STRATEGICALLY AVOID CONTROVERSIES AND FIND THE RIGHT KOLS   There are several controversial issues related to well-known KOLs in Taiwan. Although the volume and discussions have increased rapidly, selecting the right KOLs to effectively avoid public relations crises has become an important matter for brands. Regarding this problem, AsiaKOL suggests avoiding choosing the KOLs that had controversy within 6 months. The more controversial the KOL is, the heavier the impa...

2023 KOL IN COLLABORATION MARKETING: WHO IS THE MOST POPULAR? CHARACTERISTICS OF KOLS THAT ARE MOST FAVORED BY BRANDS   The development in the KOL collaborating form set off a wave of co-branding partnership between brands and KOLs in 2023. It is easy to come across the co-branding strategies between many brands and KOLs, involving several food, fashion to hotels. Co-branding is an effective marketing strategy applied by many brands to win their position in the market. It involves collaborati...