THE PARENTING KOLS OF 2023: THE TREND OF FAMILY - FRIENDLY HOTELS AFTER THE RECOVERY OF TOURISM   For tourism operators, family travelers are one of the largest customer groups. As people's panic over the epidemic has decreased and family travel has gradually recovered, family-friendly hotels have become the first choice for family travelers in recent years. The travel itineraries and hotel recommendations of parenting KOLs are important for families. Besides gaining valuable parenting inf...

ASIAKOL X STYLE BY HENG LEONG HANG  DISCOVER THE POWER OF MICRO-INFLUENCER MARKETING CAMPAIGN   In this article, AsiaKOL will provide readers with insights into our Micro-influencer Marketing Campaign case study about Heng Leong Hang, distributor of the Japanese posture chair brand Style. Assisting Heng Leong Hang, several micro-influencers were invited to try the products, join in-person events, and share their experiences on social media. Combining various promotion methods, such as texts ...

THE DONKI x AKBOX UNBOXING CAMPAIGN WITH ASIA KOLS – A NEW MARKETING MODEL TO DEEPEN INFLUENCES THROUGH LONG-TERM COOPERATION DONKI – The famous brand originated from Japan – entrusted AsiaKOL to launch a KOL Marketing Campaign. AsiaKOL arranged KOLs from Taiwan and Southeast Asia to unbox the brand’s gift boxes and serve as campaign ambassadors. Through up to half-years of cooperation, the campaign aimed to achieve in-depth communication with netizens, convey detailed information...

THE MOST FAVORITE PET KOLS IN 2023 INSIGHTS TO THE PET OWNERS WITH THE GREATEST COMMERCIAL OPPORTUNITIES   According to the report of Taiwan’s Ministry of Agriculture （MOA）, the number of registered cats and dogs in Taiwan reached 2.22 million by the end of 2022, including 1.4 million dogs and 820,000 cats. Statistics from the Ministry of Finance of Taiwan also pointed out that sales of pet-related industries reached NTD$38.73 billion in 2022, with performance increasing by 46% in the pa...

THE HOTTEST FOOD KOLS OF 2023! THE REVEAL OF 50 FAMOUS KOLS AND THE FOOD MARKETING TREND Food KOLs have created the trend of group buying in Taiwan., Besides group buying, brands have invited KOLs to unbox various delicacies or foreign souvenirs in the form of gift boxes recently, leading to the revival of food trends locally and internationally. Thanks to the dedicated promotions, topics related to food have dramatically increased. Through the AIE database by AsiaKOL, we are ready to reveal the rank...

2023 TOP 100 SOUTHEAST ASIAN KOLS INSIGHTS REPORT   When the world was filled with the haze of the post-COVID-19 pandemic era in 2022, many industries experienced significant disruptions, but influencer marketing and its related industries. Despite the heavy hit of the COVID-19 pandemic, influencer marketing and its related industries caught the express train and rapidly developed. In 2022, the website i-Buzz released an article named The Current Situation of Influencer Marketing in Southeast Asi...

ELDERLY KOLS LEADING THE MARKETING TREND IN 2023 SILVER-HAIRED KOLS BECOME THE NEW FAVORITE FOR BRANDS   Taiwan is heading into its super-aged era in two years. Brands of long-term care courses, medical beauty, health supplements, skincare, and cosmetic products started entitling the elderly KOLs as their brand ambassadors. Among them, the 92-year-old @moonlin0106 becomes the inspirational representative of the Taiwanese silver-haired model group, with sharing fashion photos and life stories a...

WHAT ARE THE DIFFERENCES BETWEEN THREADS AND TWITTER? LEARN THE APP IN ONLY 3 MINUTES   Instagram, owned by Facebook’s parent company Meta, officially launched Threads on July 6. The user interface of Threads is similar to Twitter, which focuses on text sharing. It has gathered 100 million users in just 5 days after the official launch. Threads’ reputation is even wider than ChatGPT, causing widespread discussion among the community. There are two important questions nowadays: how...

ASIAKOL x HUALIEN DONGXU RESORT HOTEL   THE REVIVAL OF ANTIQUE HOTEL AND ITS COMMUNITY REPUTATION   The tourism industry has been seriously affected by the COVID-19 epidemic in the past two years. The number of domestic and foreign tourists has plummeted, along with the operation crisis of tourism companies. As a result, many grand hotels have no choice but to change owners. However, some decide to transform their original operation model. Hualien Dongxu Resort Hotel was initially Hualie...

AsiaKOL X Trend Micro in Brand Ambassadors Campaign    Journey to reach a new consumer base   As information security awareness rises, Trend Micro, a major antivirus software company, targets expanding its existing customer base. Trend Micro collaborates with AsiaKOL under this goal to launch the Brand Ambassadors Campaign. AsiaKOL decides to recruit KOLs from different professional backgrounds to serve as brand ambassadors. Different from the usual single-time cooperation model, this c...