K-pop is becoming an international phenomenon on social media and in particular the South Korean band BTS.
YouTubers all around the world are talking about BTS, whether it’s a reaction video to their latest music videos, talking about how to get tickets to their next show or describing in detail about the personalities of the band members.
The trend is spiraling on social media with some creators experiencing a boost of hundreds of thousands of views if they post a video talking about the topic.
For example, the channel ItsGeorginaOkay usually attracts around 10K to 30K views per video but her video reacting to one of BTS’s songs ‘Fake Love’ received 120K views. A lot Vlog is talking about BTS.
The channel A.C.E. which has 9.1K subscribers and around a few thousand views per video boosted their total views to over 400K views with a reaction video to the same song.
Jumping on this trend we can deliver a great ROI even with small social media creators to receive a huge uplift when they mention BTS.
This means that for the price of a small creator you can get views of a medium sized creator or even a large creator collects per video.
Social media’s obsession with BTS exploded in September of 2017 and it has remained a trending topic.
The trend peaked again in May with a release of a new song.
The trend peaked again in May with a release of a new song and BTS also collaborated with popular Korean communication app LINE, creating new Line “characters” based on the group, called BT21, that serve as emojis, stickers, clothing, and more…
It is likely the trend will continue in the near future with peaks in search interest corresponding to song/album releases by the band.
Search interest in BTS is almost worldwide, with the top interest coming from Brunei, Philippines, Singapore, Mongolia and Malaysia.
However, the map shows the bands popularity has also swept over the Americas, Europe and Australasia.
BTS is a trend that is likely to last a relatively long time and has the potential to deliver competitive returns on your investment should you use the trend in a branded video.
Trending topics are an effective way for brands to increase the retention rate of their branded videos, a key factor social media platform such as YouTube look for with their algorithm.
Gaining traction with your branded video is critical to getting selected to appear in the platform’s recommended section, which boosts discovery of your content, share-ability, views and engagements ultimately driving your click through rate.
By incorporating a trend in the content at the right time you are ensuring you get this momentum and increase the impact of your content and your return on investment.
BTS is a trending topic with every new song release, it is a predictable trend that brands can take advantage of.
AsiaKOL focusses in cross-border marketing and has many years of experience. We know how to take advantage of our customers' products and combine the most suitable foreign influencer to achieve win-win results. AsiaKOL cooperated with the Taiwan goverment to assist with promoting Ballon Festival by using the Korea influencers and the Festival was very sucessful.
If you are interested in a deeper explanation of why some branded videos perform better than others, AsiaKOL offers a dedicated workshop of influencer marketing experts periodically.
For more of the latest trends and creators exploding social media, check out the AsiaKOL.
Source: https://goo.gl/kr11Sw
