ASIAKOL X GALERIES LAFAYETTE - 2022 CHRISTMAS GIFT UNBOXING –
KOLS AND THEIR UNIQUE WAYS OF DELIVERING BRAND VALUE
As Asian countries are opening borders after the outbreak of COVID-19 pandemic, people are gradually planning to travel abroad. Guess what? Paris has always been on the list for a romantic Christmas trip! This time, AsiaKOL assists Galeries Lafayette in “The 2022 Christmas Gift Unboxing” campaign, to maximize brand exposure through the various unboxing ways in the KOL community.
The Great 2022 Christmas Eve At Galeries Lafayette: Kol Focuses On Brand Value
Every winter, Galeries Lafayette amazes its visitors with a giant Christmas tree erected underneath the marvelous art-nouveau dome. In 2022, the Christmas celebrations are themed around the story “Planète Sapin”, a tale of Nordmann – who comes from Elato – traveling to Galeries Lafayette for some gifts and helping little Annie convince her father to celebrate Christmas. Besides the glittering giant Christmas tree, the department store’s window displays and lights are also well-decorated, immersing visitors in a magical and romantic festive atmosphere.
In addition to introducing the romantic Christmas atmosphere of Galeries Lafayette and the new opening of the Wellness Galerie when traveling to France after the epidemic, KOLs also use its traditional Christmas Tree as the marketing highlight, delivering the brand positioning of Galeries Lafayette's fashion and life aesthetics to followers.
2. With the brand’s exclusive Chrismas gift, KOLs unboxing to create a festive atmosphere
After analyzing Galeries Lafayette’s marketing goal, AsiaKOL is tasked with providing a complete KOL unboxing marketing service, including customized gift box design, regular discussion with the Paris team, determining the main brand communication strategy and the suitable Taiwanese and Southeast Asian KOLs, and sending out gift boxes to KOLs for promoting.
AsiaKOL starts the Christmas gift unboxing campaign strategy by choosing travel and lifestyle KOLs who often share content about daily life. Our team's mission is to create an actual joyful feeling for KOLs when the Galeries Lafayette’s Christmas gifts are sent. In this way, they can express their real experiences in the unboxing content, and at the same time, enjoy the warm atmosphere of the festival.
3. Various ways of gift unboxing from Taiwanese and Asian KOLs: Lively pictures of the romantic Christmas atmosphere
Taiwanese KOLs choose to describe how lovey-dovey the Galeries Lafayette’s Christmas gifts are by investing in texts and photos, and never leaving the Story blank! While the KOLs from Southeast Asian countries love to record the actual gift box and their unboxing feeling in short videos and Story.
All of their creative ways in unboxing both successfully show up the romantic feeling of receiving the gifts, and receive positive feedback from followers. The campaign has achieved a high number of interactions and reach rates.
The ease of COVID-19 pandemic has revived tourism business opportunities, and giant brands in the industry have started to plan their marketing channels. This time, AsiaKOL is tasked to launch “the 2022 Christmas Gift Unboxing” campaign with Galeries Lafayette. Under the influences of Taiwanese and Southeast Asian KOLs, along with their creative ways of sharing unboxing experiences with followers, our campaign has achieved excellent outcomes, making Galeries Lafayette the representative Christmas tree in Paris!
The campaign “AKBOX Gift Unboxing” catches the user’s attention through KOL’s actual unboxing content. Our mission is to select the most suitable KOLs through our exclusive AIE Database, define the audience segments, and enhance the audience’s trust via KOL’s real theme unboxing experiences, thus maximizing brand exposure and related promotion events.
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