ASIAKOL x SAMSUNG “NEW PHONE SERIES x LIVE STREAMING CAMPAIGN” – BRINGING EXPOSURE AND SALES TO A NEW LEVEL
During the launch of Samsung’s new mobile phone series, AsiaKOL provided the brand with a Key Opinion Leader (KOL) Live Streaming Marketing Campaign. The campaign aimed to help the brand gain better exposure and boost sales through live streamers' real and lively introductions about the products’ appearances, details, functions, and information.
1. AsiaKOL x Samsung “New Phone Series x Live Streaming Campaign” Effectively Boosts Sales
The well-known mobile brand Samsung recently launched a new mobile phone series. The new phone’s function was completely upgraded, featuring AI as a new highlight. To effectively introduce the products and achieve expected shopping guide results, AsiaKOL assisted Samsung in designing a complete Live Streaming Marketing campaign. At first, the AsiaKOL team planned the live streaming schedule and invited Cindy, who was well known for being outgoing, lively, and love-to-take-photo, to be the live streamer on the Yahoo Bid platform. During the live-streaming session, Cindy introduced the new mobile phone series, the various new AI features, and the bright and shiny appearance of the titanium frame. Moreover, she delivered the purchase discount messages and lucky draw events to the audience.
2. The Diligent Script And The Live Stream Carefully Monitored By AsiaKOL Team
In this campaign, AsiaKOL was responsible for designing the whole campaign, from the script to the process plan. We not only prepared the product information from detail to its highlight, but also arranged the interesting interaction part so that Cindy could maintain interacting with audiences and heat the live streaming’s atmosphere. In addition, the new phone features were also actually shown during the session, as well as audience’s questions were answered in real-time. At the end of the live-streaming session, there was even the lucky draw event, along with discount information, gaining a good interactive response to the overall livestream process.
3. Well Preparation Before, During, And After The Livestream To Achieve Highest Publicity Effect
AsiaKOL made careful arrangements before, during, and after the livestream in this cooperation with Samsung. Before live-streaming, AsiaKOL selected Cindy, a live-streamer best suited to the product requirements and positioning, through the AIE database. KOL Cindy has a lot of experience hosting events. She can control the rhythm of the livestream and maintain good interaction with the audience. During live-streaming, AsiaKOL customized exclusive exposure materials for Samsung to attract the attention of netizens, as well as increase clicks. Retargeting was also applied after the livestream. Cindy was asked to post text after live-streaming, reusing the marketing materials to deepen the audience’s impression.
4. Customized Live-streaming Campaign: 6 Steps To One-stop Service
In the campaign, AsiaKOL handled the entire planning process through 6 steps to gain the highest exposure effect. At first, to determine a suitable marketing perspective, AsiaKOL investigated consumer needs and product popularity through the public opinion system. Then, the team tailored the script according to the brand requirements and product characteristics. Special materials for exposure were also designed to enhance awareness and click-through rate. During the live-streaming session, our professional support team was always ready to ensure a smooth operation. After the session was completed, AsiaKOL edited clip materials using live-streaming recording for re-exposure. Finally, these edited materials were used for advertising delivery. In the whole process, the campaign was carefully planned, so that the live-streaming of the brand could be presented with the best quality.
5. Diversified Livestream With Special Features And Highlights Based On Product Characteristics
AsiaKOL can customize special-themed live-streaming campaigns based on customer requirements and product characteristics, such as Unboxings, News, Gaming, Outdoor Activities, etc. In such a way, live-streaming themes would be diverse and more suitable to brands or products’ original images. This allows live-streamers to communicate with the audience in different ways, increasing live-streaming presence and adding more interaction methods.
In this KOLs Live-streaming Campaign, AsiaKOL has successfully delivered Samsung’s new products to consumers, with relatively high views and great interaction performance. It also facilitated actual product shopping guides. Besides this, there are more and more brands choose to cooperate with AsiaKOL in other live-streaming campaigns to promote new products. With an exclusive AIE database, i-Buzz Reputation Database, and senior professionals who are proficient in domestic and overseas marketing markets, AsiaKOL can provide a one-stop service, from data generation to campaign execution, helping brands seize the opportunities in KOL marketing.
⭐ "AsiaKOL Live Streaming" offers brands a comprehensive and easy-to-use live streaming platform. From the early design of the live streaming theme to the actual live streaming, order processing, and seller communication, the AIE system selects the most professional and influential influencers based on brand demands. The ultimate full-service package, where AsiaKOLs monetise live streaming traffic and oversee the entire process for brands► Find out more
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