HOW TO CHOOSE THE INFLUENCER MARKETING AGENCY? COMMON PROBLEMS AND MISCONCEPTIONS WHEN WORKING WITH KOL MARKETING AGENCY
According to statistics from Influencer Marketing Hub, over the past two years, up to 80% of businesses have allocated a budget for influencer marketing. This approach has become one of the key marketing channels for many companies. Typically, businesses may choose to search for influencers on their own or outsource this task to a professional influencer marketing agency. Each option has its advantages and disadvantages. However, for companies that are new to influencer marketing, lack sufficient manpower, or have the budget to outsource, collaborating with an influencer marketing agency can be a more efficient way to implement their influencer marketing strategies.
Brands are often interested in the definition, details, and processes involved in influencer marketing, as well as the services that a professional influencer marketing company can offer. In this article, AsiaKOL will provide insights into the benefits of collaborating with influencer marketing companies. This includes marketing strategies, trends, common misconceptions about influencer marketing, and the advantages of working with influencer companies.
1. How To Execute KOL Influencer Marketing?
Before the official execution, brands need to determine the marketing objectives, such as increasing brand awareness or sales. Once the objectives and target audiences are defined, the brand can select the Key Opinion Leaders (KOLs) whose style and influence are aligned with its requirements. Then, the brand should build a collaborative relationship with KOLs, discussing the content, details, and compensation of the partnership to ensure both parties have aligned goals. The two parties should plan marketing content and exposure platforms, create video, graphics, and other presentation methods, and choose suitable publishing platforms. After KOLs publish promotional materials on designated social media platforms, the brand needs to closely monitor performance indicators to optimize marketing results. Once the collaboration is complete, the brand should evaluate the overall outcomes, analyze the data, determine whether the goals have been achieved, and refine future strategies. Additionally, it is important to maintain long-term relationships with KOLs who have delivered positive results. Continuing to engage with them and seeking further collaboration opportunities will help enhance brand recognition and trust.
2. KOL Influencer Marketing Trends
(1) Short Videos Are More Popular
As the landscape of social media marketing evolves, long articles are no longer the dominant form of content. Most people lack the patience to read lengthy texts. Instead, short videos highlight your product's features more effectively. These brief clips quickly grab the audience's attention and encourage real-time interaction. The information presented is easier for consumers to remember and has a greater potential to go viral. Utilizing short videos effectively can engage audiences, boost participation, and enhance sales. AsiaKOL capitalized on this trend and launched a Limited Discount Solution for IG Reels Short Videos. The strategy combined KOLs with effective shopping guidance and influence, utilized short videos to capture the public's attention, and aided brands in significantly boosting their exposure and popularity.
(2) IG Group Buying Boosts Sales Growth
Instagram has become a popular platform for KOL group buying and shopping guides. KOLs can quickly showcase products to their followers and answer their questions. Brands can partner with KOLs to offer exclusive links, discount codes, and launch limited-time discounts and events. This strategy can enhance appeal, further stimulate consumers' impulse to buy, and improve sales conversion rates. AsiaKOL has launched a KOL Group Buying Discount Solution to help brands identify suitable group-buying KOL candidates, and utilize other micro-influencers and KOCs to boost group purchase traffic, encouraging KOL's followers to make purchases.
(3) Instagram’s Broadcast Channels Builds A Loyal Follower Base
One of Instagram's new features is "Broadcast Channels", which can help attract loyal followers. KOLs can use these channels to share discount information first. Notifications will pop up for followers, ensuring they don’t miss any updates. Additionally, KOLs can gather direct product feedback using the voting function in these channels. For example, before launching a group-buying program, KOLs can survey their followers' interest in products through broadcast channels. They can also offer discounts to loyal followers during the launch of the group-buying program. This approach can make the group-buying initiative more effective.
(4) Threads With Higher Diffusion Efficiency
Threads was launched recently, and currently, there are relatively few large-scale influencers using the platform as primary operators. However, many Key Opinion Consumers (KOCs) and nano influencers have started sharing product information here. Threads primarily consist of short text posts, which spread information more efficiently and can reach a wider audience. Additionally, the relaxed and conversational writing style reduces the feeling of being targeted. It is recommended that brands combine exposure with large-scale Internet celebrities and integrate it with KOC promotions on Threads for better results.
(5) Build Long-term Relationship Between Brands And KOLs
A single social media post may have limited impact, but long-term partnerships are much more effective in reaching and engaging an audience. AsiaKOL's "Brand Ambassador Campaign" aligns perfectly with this goal. By collaborating for a period of one quarter to half a year, the campaign generates consistent brand exposure and fosters stronger brand loyalty among consumers.
(6) Brands Develop Their Own AI Influencers
The development of AI influencers, or virtual influencers, has become a significant trend globally, with many successful cases overseas. However, there is still potential for growth in Taiwan. Trends such as diverse appearances for AI influencers, intelligent interactions, cross-platform influence, and data-driven content creation offer brands new opportunities and challenges.
(7) New Products Launched On Crowdfunding Platforms
Crowdfunding platforms have become a new marketing strategy. Many well-known home appliance brands are now promoting their products on crowdfunding platforms before their official launch. This strategy helps generate buzz and increase discussions around the products. Additionally, these brands leverage experiences and reviews from key opinion leaders (KOLs) to boost consumer favorability and trust. As a result, crowdfunding platforms have shifted away from being viewed solely as channels for small brands, reshaping perceptions in the industry.
3. Common Misconceptions About KOL Marketing
(1) Only Beautiful Photos, Lack Real Experience Of Using The Products
In KOL marketing, a common misconception is that KOLs can only take appealing photos but lack genuine experience with the products they promote. As a result, they may not be able to persuade consumers effectively. Better practices involve sincerely sharing "real user experiences," using "inner emotions" to tell compelling stories, voicing opinions from the perspectives of different customer groups, and offering advice from a "professional authority" standpoint. These approaches tend to yield more effective marketing results.
(2) Focus On The Number Of Followers But Ignoring The Interaction Rate And Follower Structure
In the past, many brands selected influencers based solely on their follower count. However, besides the number of followers, evaluating candidates based on their interaction rate and follower demographics would be more ideal and accurate. A high interaction rate indicates a stronger trust between influencers and their followers. Unfortunately, there are many influencers today who create a misleading impression by buying followers. These "fake followers" do not engage with them, nor do they purchase products. Therefore, if you want to choose an influencer who can genuinely promote products, it is more objective and accurate to consider their interaction rate.
(3) KOL Choose KOLs Who Is Active In A Single Field
Additionally, when seeking candidates for collaboration, brands should not confine themselves to KOLs in a specific niche. Instead, KOLs who are relevant to the product and can engage a diverse audience can be ideal choices. It's important to research cross-field KOLs in advance, define the target marketing audiences, and identify the fields and KOLs that these audiences typically follow.
4. Is It Necessary To Work With A Professional Influencer Marketing Company?
Partnering with a professional influencer marketing company can help you avoid mistakes that often occur when managing campaigns on your own. This collaboration allows brands to execute influencer marketing projects more accurately and effectively, ultimately saving valuable time and reducing manpower costs. AsiaKOL is a leading influencer marketing agency, featuring a professional team equipped with an exclusive AIE Influencer Evaluation Database and an extensive list of hundreds of thousands of influencers. With rich experience in brand influencer marketing, we can significantly enhance your brand's purchase conversion rate and achieve other key objectives.
As influencer marketing becomes increasingly vital to corporate strategies, collaborating with a professional influencer marketing agency can offer significant benefits. AsiaKOL possesses extensive experience and resources, along with the ability to provide precise data analysis and effective marketing strategies. This ensures that brands can fully leverage the influence of KOLs. Whether the goal is to enhance brand awareness or drive sales conversions, AsiaKOL’s expert team offers comprehensive support. We help brands distinguish themselves in a fiercely competitive market through a variety of creative strategy planning and execution. Choosing a professional influencer marketing agency not only saves time and effort but also yields long-term benefits and fosters ongoing brand growth. If your brand has related needs, feel free to consult the AsiaKOL team.
The most comprehensive influencer marketing strategy for brands is offered by AsiaKOL Influencer Project Consulting Service. AsiaKOL's expert team will handle everything for you, from precise influencer screening to innovative content planning and project execution monitoring. They will also accurately convert marketing expenses into tangible KPIs and guarantee the efficacy of influencer promotion, including reach, interaction rate, etc. Find out more
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