THE 2025 GAMING KOL RANKING HAS BEEN REVEALED
CROSS-FIELD COLLABORATION AMONG INTERNET CELEBRITIES IS BREAKING NEW GROUND IN GAME MARKETING
According to data from research firm Precedence Research, the global game market size is projected to grow at a compound annual growth rate (CAGR) of 10.32% from 2024 to 2033. Notably, the Asia-Pacific region accounted for over 54.14% of the market share last year, reaching a value of approximately US$134.54 billion. This suggests that the Asia-Pacific region will serve as a substantial consumer base for the gaming industry in the coming years. Additionally, the growing popularity of mobile games is expected to drive significant growth in the game market. Given the promising prospects of the future game market, AsiaKOL excels at identifying social trends and capturing players' attention through influencer marketing. This article will utilize the exclusive AIE Influencer Evaluation Database to compile and analyze the 2025 KOL rankings for games in Taiwan, offering game manufacturers optimal strategic insights for collaborating with KOLs.
1. The 2025 Gaming KOL Rankings in Taiwan
AsiaKOL utilizes our exclusive AIE Influencer Evaluation Database to calculate the AIE score, which is based on three key indicators: "influence," "interactive participation," and "content relevance". This score helps rank the top gaming KOLs in Taiwan. Notably, among the top 20 gaming KOLs, each of them operates on YouTube and Facebook, with most also active on Instagram. Interestingly, the leading KOL, Loboisgood, does not have an exceptionally high number of followers compared to many others who boast over one million followers. When selecting gaming KOLs for collaboration, it appears that actual interactive performance and content relevance are more important than follower count for achieving better marketing results. Furthermore, within the top 20 gaming KOLs, about half specialize in a specific niche, while the other half engage in a range of topics, including fashion, funny, travel, and current affairs discussions.
*Scroll to the end of the article for the complete Top 50 Gaming KOL Rankings
2. Gender Distribution and Community Management Status of The Top 50 Gaming KOLs
By examining the gender distribution among the top 50 gaming KOLs, we can see that the field is no longer predominantly male. An increasing number of female gaming KOLs are gaining recognition. Additionally, there are notable differences between the genders in how they manage their social media. Male gaming KOLs tend to have a larger average number of followers on YouTube, where their audience prefers to consume content in video format. In contrast, female gaming KOLs favor sharing their gaming experiences through images and text, resulting in significantly higher engagement on Facebook and Instagram compared to their male counterparts.
3. Topic Analysis of The Top 50 Gaming KOLs
Today, many KOLs operate across multiple industries. Among the top 50 gaming KOLs, 66% focus on a single area, while nearly 40% are active in multiple fields. If a brand's primary aim is to promote its game and attract more players, partnering with an influencer who specializes in gaming is often the best choice. On the other hand, collaborating with cross-industry influencers can help reach audiences beyond just gaming enthusiasts and spark new ideas through diverse communication approaches. For instance, KOLs who focus on gaming and entertainment can engage in commercial partnerships using humorous visuals and live streams. In contrast, those involved in fashion can collaborate on game-related merchandise to target niche markets, resulting in more precise marketing efforts.
4. Which Other KOLs Can The Gaming Industry Collaborate With?
AsiaKOL conducted research using the exclusive AIE Influencer Evaluation Database to identify KOLs who discussed game-related topics. The findings revealed that many of these creators, while not primarily in the gaming industry, have a genuine interest in mobile and video games. They often share related content, which generates strong engagement with their audience. As a result, it is highly recommended that brands promoting games broaden their search for KOL partnerships beyond just those in the gaming field. There are numerous influencers in other categories, such as food, technology, and education, who also have a passion for games. Collaborating with these KOLs can allow brands to connect with potential players and consumers from more creative perspectives, leading to better promotional outcomes.
(1) Gaming Topic Creator on Facebook
Analysis of the distribution of KOLs who discuss gaming topics on Facebook reveals that a significant percentage come from the fields of travel, beauty and skincare, and cuisine. Game-related manufacturers can benefit from collaborating with these KOLs, who have strong interactive engagement, as this strategy can help them reach a broader audience beyond just gaming followers. By leveraging the existing fan base of these KOLs, brands can attract new players to their games.
◆ The Most Interactive “Non-Gaming” KOLs on Facebook:
Sakuramomo, a fashion and performing arts KOL, excels at integrating role-playing with game promotion. By engaging in physical activities, her followers can experience the atmosphere and emotions of the game scenes, resulting in a high interaction rate with the content she shares.
(2) Gaming Topic Creator on Instagram
Many KOLs who discuss games and video game topics on Instagram also frequently cover travel, fashion, and food. Game manufacturers can collaborate with these KOLs to organize activities where players can engage with the KOL's fashion style by participating in the game during a designated time frame. Additionally, they could offer treasure hunt coupons that players can redeem in-game, exclusive gifts, cooperative live broadcasts, and more—these initiatives are likely to have a positive impact.
◆ The Most Interactive “Non-Gaming” KOLs on Instagram:
Illustrator Cherngyang frequently creates humorous illustrations based on stories submitted by readers. He once collaborated with game manufacturers to promote special game packages, incorporating relevant story content that resonated with followers. As a result, a single post accumulated 90,000 interactions, significantly increasing the game's exposure.
5. Marketing Strategy When Cooperating with Gaming KOLs
For game and video game manufacturers, the AsiaKOL team has launched the following five marketing service strategies to deepen the effectiveness of cooperation and make every penny of your budget count!
(1) Brand and The Creating Wave Consulting Services
AsiaKOL utilizes the exclusive AIE Influencer Evaluation Database to assist brands in using objective data to screen gaming influencers. By implementing data-driven and localized strategies, alongside KOL influence and innovative activities, the platform accurately promotes games.
(2) KOC and The Hundred People Pushing Wave Strategy
Typically, KOL project collaborations are showcased through a single image or text, which isn't enough to maintain the heat. AsiaKOL will help by collaborating with hundreds of KOCs to generate ongoing interaction on social networks. This approach enables game projects to achieve efficient exposure at a lower cost.
(3) KOL Brand Ambassador and The Riding Wave Strategy
Through a long-term cooperation model with brand ambassadors, we create diverse online and offline interactions. KOL brand ambassadors communicate the benefits of brands and products in depth, thereby enhancing followers' favorability towards both.
(4) Reels and The Breaking Waves Strategy
As the popularity of short videos continues to grow, AsiaKOL effectively combines KOCs and KOLs to assist brands in utilizing Reels for a dual approach—both in-depth and broad. This strategy enhances brand conversion rates and enables companies to reach new potential customers, resulting in exceptional visibility on social media.
(5) Livestreaming and The Heating Wave Strategy
KOL livestream selling is a key campaign where our team truly excels. This approach not only enhances brand transparency but also delivers information about the brand and its true image in a timely manner. The AsiaKOL team will leverage the engaging nature of professional live streamers, along with dynamic promotions, to increase game visibility and generate a surge in downloads. Brands can confidently entrust us with the organization and invitations.
AsiaKOL Game Marketing Strategy Service To Be Unveiled at Taipei International Game Show!
The gaming industry is experiencing significant growth, leading to intense competition among brands. Utilizing KOL marketing presents a valuable opportunity for attracting new players. AsiaKOL offers a range of KOL marketing services tailored for game developers, including brand ambassador strategy, KOC wave-making strategies, Reels, livestreaming, and customized consulting services. Our exclusive AIE Influencer Evaluation Database features a comprehensive list of KOLs and their data, supported by a professional team skilled in creative and innovative influencer marketing. We assist game manufacturers in enhancing their visibility and voice across various channels. Further details about our services will be revealed at the Taipei International Game Show. We sincerely invite marketing professionals to visit the AsiaKOL booth for consultations!
Event time: 23 Jan 2025 (Thursday) – 24 Jan 2025 (Friday)
Place: Hall 5F Nangang Exhibition Center
Time: 10:00-17:00
Booth number: N09 B2B Zone
Website: https://tgs.tca.org.tw/?p=guide
