KEY FAMILY TRAVEL DECISIONS REVEALED!
2025 PARENTING KOL RANKINGS + A COMPLETE GUIDE TO FAMILY TRAVEL TRENDS AND BRAND PARTNERSHIPS
The increasing demand for family travel and childcare has made the parenting market a key focus for brands. A survey reveals that 85% of parents plan to travel with their children in the coming year, and more than half are organizing family trips. Today's parents don’t wait for the information to come, they actively seek out travel reviews, compare prices and shared experiences. More than just a single product, the parents ask for a comprehensive experience that fulfills both parenting and leisure needs. Authentic family travel experiences shared by parenting Key Opinion Leaders (KOLs) cater to this demand, fostering trust and shaping travel decisions. As a result, parenting KOLs have become a vital link of trust and an influential force in the decision-making process between brands and family consumers.
This article utilizes AsiaKOL’s AIE Influencer Data to highlight the most promising parenting KOLs in Taiwan for 2025. It offers a detailed analysis of trends in family travel content and strategies for brand partnerships. This information will help you take advantage of the opportunities while improving brand trust and conversion efficiency.
1. Top 20 Parenting KOLs In 2025
According to AsiaKOL's compilation of the Top 20 Family KOLs for 2025, based on the AIE Influencer Evaluate Database, nearly all of the top 20 influencers are active across major social media platforms such as Facebook, Instagram, YouTube, and Threads. These influencers effectively combine images, text, short-form videos, and long-form content to engage their audiences in diverse ways. Notably, many of the parenting KOLs on the list are multidisciplinary, with expertise spanning areas like parenting, beauty, nutrition, and other related fields. This creates a unique opportunity for brand collaborations, offering access to a wide range of potential consumers from various demographics.
*Scroll to the end of the article for the complete list
2. The Family Travel Craze Is Heating Up: Parents Are Most Concerned About “Accommodations x Attractions x Theme Recommendations”
As life gradually returns to normal post-pandemic, "family travel" has emerged as the top holiday choice for many households. Insights from AsiaKOL's public opinion database reveal a notable surge in interest around terms such as "family travel," "family attractions," "family accommodations," and "family camping" over the past year. This trend is particularly evident during peak travel periods like winter and summer vacations, as well as long weekends. For businesses in the family travel sector, strategically targeting these growing markets presents a prime opportunity to boost visibility and drive conversions during high-demand periods.
From consumer discussions on family travel-related topics, it is evident that keywords such as "family hotels," "attractions," "accommodation," "camping," "themes," and "recommendations" are frequently mentioned. The survey results indicate that consumers are most focused on accommodation and attractions when it comes to family travel. Locations with a thematic element tend to be more attractive to consumers, and social media influencers’ recommendations often play a key role in shaping travel decisions.
3. Three Trends In Family-travel Content Marketing: Immersive Video Experience + Authentic Guides + Full Journey Documentation
Recent community observations and collaborative case studies with brands reveal a significant shift among modern parents: they are moving away from “watching advertisements” to “following KOLs’ experience-sharing” when planning family travel. Instead of standardized marketing content, modern parents are more inclined to trust authentic portrayals of real parenting scenarios and natural interactions between children. Videos featuring real-life interactions with children, created by parenting KOLs, consistently resonate with parents. They often save these videos and use them as a reference when planning family trips. From the observations in 2025, there are 3 major trends among family travel content:
(1) Trend 1: Immersive Video Content, Combined With Children's Reactions, Encourages Shares And Reposts
Compared to simple landscape introductions, video content that captures children’s actual interactions, explorations, and playful reactions can greatly enhance immersion and trust. KOLs indirectly highlight whether a destination or hotel is truly suitable for family travel by showcasing how much the children are enjoying themselves, thus becoming an important reference for parents' travel decisions.
(2) Trend 2: Parents' Real Guide → Family Travel Unboxing + Accommodation Experience Review
It's not just about having fun; parents need practical information as well. From room type descriptions and detailed facility explanations to the convenience of the surrounding area (such as convenience stores, pharmacies, parking lots), all of these become crucial details. KOLs, through “Unboxing videos + Facility trials + Honest reviews”, are gradually transforming into “family travel advisors”, helping parents answer a wide range of detailed questions.
(3) Trend 3: “Pre-trip Research + In-trip Documentation + Post-trip Review” From A To Z
A trip, from “Deciding where to go” to “Actually visiting” and then “Sharing after the trip”, when fully documented by KOLs, will create strong search value and content retention benefits. This continuous, connected family travel content not only satisfies readers' informational needs at different stages, but also enhances the long-term impact of the content and the overall brand exposure.
4. Insights Into The Four Key Content Strategies For Family Travel: Hotels, Attractions, Camping, Food
(1) Family Hotels: Reassuring Facilities + Thoughtful Details -> Key Factors For Parents' Top Choice
For many parents traveling with children, a hotel's family-friendly design plays a crucial role in their decision-making. Amenities such as children's play areas, cribs, bathtubs, bottle sterilizers, and clean, accessible bathrooms can greatly impact a family's choice of accommodation. Parenting KOLs have a significant influence in shaping these decisions, offering authentic, real-life insights into how these thoughtful features can ease the challenges of traveling with kids.
For example: Parenting KOL “Xian Xian’s Fun Parenting Life” used the theme “Staying at a Family-Friendly Hotel in Tainan” to document the experience on Facebook, including an unboxing of the check-in process, room amenities, and footage of her children happily running around in the play area. From a mother’s perspective, she also analyzed the hotel’s safety and convenience. This type of “first-hand experience + practical demonstration” sharing allows viewers to quickly grasp the key information, while effectively boosting the hotel’s reputation and booking conversion rate
For content of family hotels, it is recommended to refer to the following three key points:
This type of content not only allows parents to quickly assess whether it’s worth staying at a hotel, but also strengthens the hotel’s family-friendly image, becoming a popular content strategy format for platform partnerships.
(2) Family-friendly Attractions: Create Highly Relatable Content From Children's Perspective
In addition to accommodation, choosing attractions is another key focus for parents when planning their itinerary. Whether children "have fun and learn something interesting" often becomes the critical factor in whether an attraction can go viral within the parent-child community. Zoos, theme parks, farms, and family-friendly museums are some of the most popular types. When parenting KOLs present their attraction experiences from a "child's perspective," it not only resonates more with their followers but also helps position the attraction as content with both educational and entertainment value.
Take the popular nutritionist and parenting KOL Remin Kao as an example. She once promoted a family immersive experience exhibition by documenting her real-life experience with her children through short videos. The footage was natural and educational, helping parents quickly grasp the highlights and takeaways of the attraction.
When it comes to family-friendly attractions, it is recommended to refer to the following key points:
In addition, local governments are increasingly recognizing the influence of KOLs in driving traffic for family travel. By inviting KOLs with real family backgrounds to visit attractions in person, they not only enhance the appeal of tourism policies but also help establish the destination as a place "worth visiting for the whole family."
(3) Family Camping: Outdoor Lifestyle Education + Family Connection As A Highly Expandable Theme
In recent years, the camping craze has spread within the parent-child community, with more and more parents choosing to take their children out of the city to experience nature. Family camping not only allows children to burn off energy and stay away from screens, but also presents a golden opportunity to strengthen family bonds and provide valuable life lessons. For newbie families who have never experienced camping before, the experience sharing from parenting KOLs serves as a reassuring beginner's guide, helping them prepare and lowering the psychological barrier.
Famous parenting KOL Birdcp once filmed a family camping documentary. From making teru teru bozu (sunshine dolls) with their children, starting a fire to roast marshmallows, catching insects, hiking on trails, to enjoying the campsite scenery, they recorded the entire experience of family interaction and the joys of outdoor life.
For promoting family camping content, it’s recommended to focus on the following scenes and information:
Camping is a topic that can sustainably generate a diverse range of content. Whether it’s "a day-in-the-life vlog," "camping gear recommendations," or "parenting tips from moms and dads," it can lead to highly relatable and engaging content, making it a potential theme for collaborations between parent-child brands and camping sites.
(4) Family-Friendly Restaurants And Local Cuisine: A Marketing Highlight That Creates Warmth And Lasting Memories Through Food
For parent-child families, "eating" during a trip is not just about satisfying physical needs, but also an important moment for building emotional connections. Many parents pay special attention when choosing a family-friendly restaurant, considering whether the restaurant offers children's meals, whether strollers can be brought in, and whether there are children's play areas or themed decorations.
On-site dining records from parenting KOLs are the best way to help restaurants "convince parents through content." Take KOL Remin Kao as an example. She once shared her family’s visit to a family-friendly hotel in Kaohsiung surrounded by greenery. In addition to the kids immediately falling in love with the oversized hot spring house, there was also a unique restaurant offering dishes that emphasized "minimal processing and presentation of original ingredients," successfully attracting the interest of a large parent-child clientele.
Content promotion for family-friendly restaurants can be approached from three key angles:
Many local eateries have also begun to focus on family-friendly designs. When KOLs center their content around "Travel × Dining × Parenting" and bring their children along to experience it, they not only help the restaurant build a strong reputation but also create an emotional value of "worth revisiting as a family." This kind of content resonates deeply, making it an efficient marketing strategy for restaurants and tourism organizations targeting the local parent-child market.
5. AsiaKOL's Comprehensive Support For Brand Parent-Child Marketing: From Matchmaking To Full-Service Group Tours
With the increasing competition in family travel content, AsiaKOL provides comprehensive marketing support to help brands collaborate with KOLs and execute effective campaigns that generate tangible results. AsiaKOL's services include: KOL matchmaking and recommendations (selecting top creators), travel script design and creative planning for tour arrangements, accommodation coordination, and overall project performance tracking and analysis. Currently, the AKTour influencer travel experience marketing includes three main packages: “Luxury Travel Unboxing”, “Must-Visit for Foodies”, and “Locals' Hidden Gems”. These services help tourism-related brands with a complete marketing plan, using natural and seamless marketing strategies to achieve excellent marketing results.
Securing An Early Partnership With Parenting KOLs, Tapping Into The Influence Of Family Decision-Making
As the family travel market enters its golden period, parenting KOLs are no longer just promoters; they have become trusted lifestyle advisors for family consumers. Through the real experiences, immersive scenes, and warm parent-child interactions they share, brands can effectively enhance their likability, trustworthiness, and purchasing intent. AsiaKOL possesses a comprehensive AIE evaluation database and marketing experience to help you build trust with family audiences, turning content into brand value and tangible sales results.
Get the full version of the “2025 Taiwan Parenting KOL Ranking” now and be the first to deploy your parenting KOL marketing strategy to capture the core influence of future family decision-makers!
