INFLUENCE ANALYSIS OF NUTRITIONIST KOLS:
POPULARITY RANKING + PRACTICAL STRATEGIES FOR HEALTH SUPPLEMENT AND BRAND COLLABORATIONS
In the modern days, whether it’s health supplements, beauty drinks, sports nutrition, or parent-child nutrition, consumers are no longer easily swayed by advertising gimmicks. Instead, they are more likely to trust nutritionist-type KOLs (Key Opinion Leaders) - who have professional backgrounds and are close to our life. These KOLs not only possess medical expertise, but they also know how to communicate nutritional knowledge in simple terms. They build high levels of trust and engagement within their communities, making them an important bridge for brands looking to reach health-conscious consumers.
AsiaKOL, through our AIE Influencer Evaluation Database, conducts an in-depth analysis of the trends in the voice and popularity of nutritionist KOLs. We has compiled a list of the most promising collaboration opportunities and content strategies. This article will guide you through the key factors behind the rise of nutritionist KOL marketing and provide practical strategies and recommendations for brands. Now is the best time to seize the 'professional expertise + content power' bonus.
1. The Raise Of Nutritionist KOLs: Professionalism + Relatability - The New Trust Power For Brands
In the era of social media, more and more nutritionists are diving into platforms like YouTube, Podcasts, and IG Reels. By combining professional knowledge with approachable language, they quickly build a loyal and highly engaged fan base. For brands in health supplements, beauty drinks, or sports nutrition, these nutritionists are ideal partners—offering both credibility and practical influence. From the consumer’s perspective, health products recommended by nutritionist KOLs—who are both professionally qualified and relatable—are far more trustworthy. Increasingly, people are turning to nutritionists for support with health and body management, and since the beginning of 2025, discussions around "nutritionists" have shown a steady month-by-month increase.
* Note: Nutritionist 2025 Monthly Volume Trend Chart
2. Top 5 Most Liked Nutritionist KOLs: Who Is The Health Advisor In The Hearts Of Their Followers?
In the same way, by teaching dietary and nutritional concepts in a simple manner, which nutritionist KOLs are the most liked and trusted by their followers? According to AsiaKOL’s evaluation of the top 10 nutritionist KOLs based on popularity and trust, it turns out that likability does not necessarily correlate with follower count or total volume. The top five are: Julie Yu, Feibei, Melody Liu, Dietitian Bread Meng-fan Lu, and Angela. Each one is highly professional, has a distinct style, and is beloved by their followers, making them ideal for in-depth brand collaborations. Below, we’ll introduce the top five nutritionist KOLs based on their likability.
* Note: Likability Score (P/N Value) = Number of Positive Volume/Number of Negative Volume
(1) Likability TOP 1 — Nutritionist Yu Zhuqing (Julie Yu)
(2) Likability TOP 2 — Nutritionist Feibi (Huang Yixin)
(3) Likability TOP 3 — Nutritionist Liu Yili (Melody Liu)
(4) Likability TOP 4 — Nutritionist Lu Mengfan (Dietitian Bread)
(5) Likability TOP 5 — Nutritionist Angela
3. How Can Brands Collaborate With Nutritionist KOLs? A Complete Guide From Strategy To Content Formats
(1) Clearly Define The Collaboration Objectives And Product Positioning
Before beginning a collaboration, brands must first clarify the common goals of "Partnering with a nutritionist KOL":
Additionally, the product’s positioning will also influence the type of collaboration. For example, is it a daily wellness supplement or a more specialized sports supplement? These factors determine which type of nutritionist KOL is best suited for the collaboration.
(2) KOL Accurately Choose Nutritionist KOLs That Align With The Brand’s Tone
While nutritionist KOLs are experts in their field, each has a unique style and area of expertise. Brands should select the most suitable collaborators based on their product’s target audience and communication tone. By using targeted marketing, brands can avoid wasting budget and increase engagement and conversion rates. For example:
(3) Different Industry Product Collaboration Methods And Content Suggestions
Below are examples of collaboration formats for different product categories:
4. Collaboration Method Examples: Five Popular Marketing Formats × Real Content Examples
According to AsiaKOL's observations, there are currently five main collaboration formats between brands and nutritionist KOLs. Brands can flexibly match these methods based on product characteristics and marketing goals:
(1) Short Video Content (Reels/TikTok)
Nutritionists use 15-60 second educational short videos or posts to quickly explain "the correct way to eat" or "the best timing for consumption," naturally integrating product recommendations. This is currently the most attention-grabbing, easily shareable, and effective form of collaboration.
► Example: Nutritionist Feibi — Easy Home Cooking During Dieting Period
(2) Infographic Educational Posts
Using infographics to educate on nutritional knowledge, combined with brand product information, this format is ideal for delivering professional content and enhancing product credibility. It can be posted on platforms like Instagram, Facebook, or Xiaohongshu to extend exposure longevity.
► Example: Nutritionist Remin Kao — Body Fat Knowledge and Supplements for Metabolism Support
(3) Health Challenge Activities
Design interactive challenges like "7-Day Low-Carb Diet Challenge" or "One Week of Drinking 2000cc of Water Challenge," where the KOL leads by example with real-life testing. This boosts fan engagement and discussion, and is ideal for driving traffic to the brand's website or pairing with group buying offers.
► Example: Nutritionist Angela x Collagen Brand — 7 Beauty Habits Challenge
(4) In-Person Seminars / Live Streaming Interactions
Invite nutritionists to host online live seminars, Q&A sessions, or in-person lectures to strengthen the brand’s educational and professional image. This format is especially suitable for introducing deep content before product launches or major promotional periods.
(5) Group Buying Collaboration
Nutritionists recommend products as "real users," leveraging their followers' trust to drive sales. This method is even more powerful when combined with limited-time offers, challenge activities, or other promotions to boost conversions.
► Example: Nutritionist Angela x Yogurt Group Buying — Homemade Healthy Yogurt Snowball Ice Tutorial
5. The Three Major Risks And Regulatory Key Points When Collaborating With Nutritionist KOLs – A Must-Read For Brands!
Although nutritionist KOLs have high levels of trust and professional influence, brands must still be cautious and comply with relevant regulations and operational principles when collaborating to ensure marketing effectiveness and avoid damaging their image:
(1) Medical Professionals Cannot Endorse "Pharmaceutical" Products
According to current Taiwanese regulations, since nutritionists are considered medical professionals, they are prohibited from endorsing or recommending prescription drugs, over-the-counter medications, or products related to other medical practices. If the collaboration involves pharmaceutical advertising or promotional language, it may violate the Pharmaceutical Affairs Act and create risks for both the brand and the KOL.
(2) Collaboration Content Must Comply With Ministry Of Health And Welfare Regulations
This includes ensuring that product claims, wording, and labeling comply with the relevant advertising regulations set by the Ministry of Health and Welfare. Specifically, for health supplements and beauty drinks, terms like "curing diabetes," "anti-cancer," or "treating constipation" cannot be used. Instead, focus on compliant language such as "nutritional supplementation," "promoting health," and "cultivating good eating habits."
(3) Maintain KOL’s Professional Image And Avoid Overly Commercialized Ads
The value of a nutritionist KOL comes from their "trusted professional role." If the collaboration content becomes too commercialized or the tone feels forced, it may alienate fans and damage trust. It’s recommended to present brand content in a "knowledge-sharing" or "daily tips" style while retaining the KOL's personal flair and tone. This achieves a natural product placement that maintains professionalism.
6. Practical Strategy Guide: Four Key Success Factors For Nutritionist KOL Marketing
In an era where KOLs are abundant, nutritionist KOLs may be a "niche" but possess an irreplaceable level of expertise and trust. For brands, leveraging the following strategies not only helps target the right consumers but also creates high-trust, high-conversion collaborations.
(1) Use The "Micro-Influencer Strategy" To Target Core Audiences
Compared to million-follower influencers, nutritionist KOLs with 10,000 to 50,000 followers often have closer interactions with their audience and a higher level of trust. This makes them ideal for precise guidance and building long-term brand recognition, especially for educational products like health supplements and beauty drinks.
(2) Collaborate With Multiple KOLs To Create "Segmented Marketing"
Different nutritionists specialize in different niches, such as fitness enthusiasts, women's health, parent-child nutrition, or senior nutrition. Brands can collaborate with multiple KOLs across these different segments based on their product attributes, using a "divide and conquer" approach to increase penetration.
(3) Leverage Educational Content For "Brand Content Co-Creation"
One of the biggest advantages of nutritionists is having professional knowledge that can be transformed into content. Through co-creating infographics, dietary vlogs, live Q&A sessions, and other formats, brand information can be naturally integrated into the knowledge-sharing process. This not only helps avoid the impression of hard-selling but also builds the brand's professional credibility.
(4) Adopt A "Long-Term Collaboration Model" To Build Sustained Trust And Influence
AsiaKOL observes that establishing long-term partnerships with nutritionist KOLs, such as serialized nutrition columns, regular live webinars, and occasional themed challenges, can continuously reinforce brand impressions and trust, far surpassing the effect of one-time exposure. This strategy is more effective in building word-of-mouth, driving repeat purchases, and encouraging organic referrals.
Building A Brand's Professional Image And Health Credibility
In a consumer market with increasing health awareness, nutritionist KOLs are rapidly becoming high-value partners in brand marketing due to their professional credibility, approachable style, and educational content. They are effective at communicating complex nutritional concepts, transforming products into practical solutions for daily life, helping brands be "understood, trusted, and adopted." Whether it's health supplements emphasizing professional communication, beauty drinks focusing on aesthetics and daily care, or products targeting niche nutrition knowledge for sports and parenting markets, with the right strategy and collaboration model, nutritionist KOLs can provide precise market penetration and trust conversion for the brand.
If you’re looking to partner with relevant KOLs, the AsiaKOL team has the most comprehensive database of professional KOLs and rich operational experience. Feel free to reach out, and let us help design the perfect health content strategy and collaboration plan for your brand.
