SHORT-FORM VIDEOS × KOL STRATEGY BREAK INTO YOUTH COMMUNITIES —
24/7 BUZZ HUB FOR E7PLAY BY ASIAKOL
E7PLAY is a 24-hour indoor entertainment venue offering bowling, billiards, darts, comics, massage chairs, and more. It promotes a high-value “all-you-can-play with one ticket” experience. To expand brand awareness and boost social media buzz, E7PLAY commissioned the AsiaKOL team to design a KOL social amplification project.
Centering on the theme “immersive short videos that make viewers want to go out immediately,” the campaign leveraged content created by multiple types of KOLs, successfully generating high reach and strong engagement. Below, the article will show you how the AsiaKOL team crafted an effective KOL marketing strategy and the key factors behind the campaign’s success.
1. Collaboration Background & Objectives: Starting From the Experience to Make the Brand a Social Media Hotspot
1) Brand Background & Challenges
E7PLAY is a 24-hour indoor entertainment venue with branches in both northern and southern Taiwan. It promotes an “all-you-can-play with one ticket” concept that allows visitors to enjoy a wide range of sports and leisure activities. With its round-the-clock operation and indoor facilities, E7PLAY offers the advantage of being a fun destination regardless of weather conditions, daytime or nighttime. However, among many entertainment options available, the brand still needs to further strengthen its social media recognition and increase buzz and visibility.
2) Marketing Objectives
The goal of this collaboration with E7PLAY is to use creative short-form videos to enhance brand perception and spark social media conversations—highlighting the charm of the entertainment venue, showcasing its unique features, and attracting more potential customers to visit and experience it firsthand.
2. Marketing Strategy Breakdown: From Data Analysis to Video Operations, Creating Precision Social Media Amplification
1) Pre-Campaign Analysis: Targeting Niche Audiences, Identifying Brand Highlights
The AsiaKOL team began with a data-driven approach, using the i-Buzz reputation database to analyze online sentiment. We also assisted E7PLAY in conducting competitor analysis to examine the social media strategies and communication content of similar brands in the industry.
2) Precision KOL Matching: Selecting the Right Influencers for the Right Message
Leveraging the AIE influencer database, the team selected 10 KOLs from lifestyle, food, and travel niches. The KOLs were chosen for their diverse styles, alignment with the target audience, and strong engagement metrics. This ensured that each post effectively reached potential customers.
3) Platform Strategy: Reels × Stories for Maximum Social Media Impact
3. Creative Content Design: Focusing on 3 Key Highlights to Address Young Audiences' Pain Points
For this campaign, the team chose Instagram Reels and Stories as the main platforms, emphasizing visual appeal and immersive experiences. Through the creators' first-person perspective, the audience is able to experience the diverse facilities and popular activities at E7PLAY, making them feel like they are playing along through the screen. The short-form video content focused on three key communication highlights that resonate with young audiences' lifestyles and entertainment habits:
1. 24-Hour Operation: No time restrictions, perfect for night owls and spontaneous gatherings.
2. All-You-Can-Play with One Ticket: No additional charges, allowing free access to most of the facilities.
3. Glow-in-the-Dark Bowling: Featuring special lighting and sound effects, creating a nightclub-like atmosphere for an exciting gaming experience.
4. Impressive Interaction Data Results: AsiaKOL’s Value-Added Strategy Sparks a Buzz
The collaboration yielded outstanding community results. The short-form videos posted by KOLs reached hundreds of thousands of people, with an impressive engagement rate of 4.35%. This sparked a large volume of user responses and shares, indicating high follower interest and potential for action conversion. Follower comments included:“The bowling is amazing!”, “This place looks great, so many things to do!”, “Don’t know where to go? Just come here!”, “It’s so convenient to play even at night!”. These comments successfully converted positive impressions into intent to take action.
Beyond the original scope of the collaboration, the AsiaKOL team proactively added an extra short-form video and story exposure. The video production team personally experienced the E7PLAY atmosphere, further boosting overall community discussion. As a result, the overall marketing effectiveness exceeded expectations, leaving the client extremely satisfied with the collaboration.
5. Replicable Success Formula: 4 Key Factors for Maximizing Social Media Impact
The success of this collaboration lies not only in creativity but also in the seamless integration of strategy and professional execution. AsiaKOL focused on the following four core principles:
1) Data-Driven Strategy
The team conducted thorough data analysis in the early stages to pinpoint key differences between the client and competitors. This allowed them to identify the brand's social media niche and develop a targeted influencer marketing strategy, ensuring the brand made a lasting impression on consumers.
2) Precise KOL Selection
The team carefully recommended influencers by leveraging the AIE influencer database, filtering based on engagement rates, viewership, and follower growth. Using relevant keywords, we identified high-impact, valuable KOLs who closely aligned with the target audience. This systematic approach, paired with professional KOL strategies, effectively boosted brand visibility and enhanced brand perception.
3) Authentic Content Appeal
By combining trending short-form videos with a natural, conversational tone, the team showcased immersive experiences at the venue, creating a sense of authenticity and resonance. This marketing approach not only relied on video length but also emphasized narrative tension and creative presentation to capture the audience's attention in a short amount of time.
4) Precise Platform Strategy
The team strategically focused on Instagram, simultaneously using Reels and Stories to combine visual appeal with actionable prompts. This approach helped achieve the three-fold goals of expanding reach, driving traffic, and converting actions.
Want to Successfully Trend on Social Media? AsiaKOL Helps Unlock Your Brand’s Growth Potential!
The success of the AsiaKOL x E7PLAY collaboration lies in effective brand communication and a high-impact social media amplification strategy. AsiaKOL’s greatest strength is its ability to handle four crucial aspects: data analysis, strategic positioning, influencer matching, and performance tracking, creating a brand image that is both engaging and conversion-driven. AsiaKOL’s team doesn’t just find influencers, we help your brand tell the right story, reach the right audience, and spark the right actions. Whether you are a new brand or an established one looking to rapidly expand product awareness, if you want your brand to become the center of social media buzz, feel free to consult with the AsiaKOL team!
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