Which Female Influencers Dominate in Japan?
By Alina Gazizova on August 11, 2016
Female personalities are a real power for fashion and style brands in Japan. In addition to using Facebook and Instagram for brands’ promotion Japanese influencers have their own social networks such as Ameba and Livedoor. Let’s take a look.
Cooperation with social media influencers gives lots of benefits to the brand. If you’re not Japanese and you want to get Japanese market, it can be very difficult to fully understand the intricacies of Japanese culture and communication. HumbleBunny considers that here Native speaking influencers help you to:
Recently Japan trends made a research about most popular women based on their commercial earnings. So the results show that the most popular female personalities in Japan are 71-year-old actress Sayuri Yoshinaga and 38-year-old singer Namie Amuro. The popularity was based on their appearances on radio, at events, and for online media. Actually, Yoshinaga has long led these kinds of rankings, though Amuro has joined her at the top thanks partly to her song being used for the NHK coverage of the Rio Olympics and her regularly sell-out tour dates. However, these two women are famous all over Japan and are common practically for everyone on the country and what about young influencers for teenagers?
Actually, unique female personalities are a real power for fashion and style brands in Japan. In addition to using Twitter, Facebook and Instagram for brands’ promotion Japanese influencers have their own social networks such as Ameba and Livedoor. Campaygn created a list of most remarkable Japanese women on social media based on quality of content, evolution of audience, number of partnerships and collaborations.
The first lady is Akimoto Kozue, multi-talanted model, blogger ns DJ, she has her own blog, her Instagram has more than 300,000 followers and she already collaborated with such world-wide brands as Sonia Rykiel, Givenchy, Shiseido and Comme des Garçon. Be Asiaconsider her style to be unmistakable, that you can’t miss her in the crowd. That’s interesting because Akimoto wears practically only black clothes and apparently it works for her.
Another girl from the top is Matsu You, she is also a fashion blogger who runs her own web-site, has over 200,000 followers on Instagram. She cooperated with Gucci, Tiffany, Louis Vuitton, Gemey and H&M.
By the way, let’s closely on the Instagarm. Similarly to the top users worldwide, Japan’s top 25 is heavily dominated by females, with no males in the top 10 and only 4 in the whole list, if you don’t count the pooch. The first woman in this top, created by Viatam is Kiko Mizuhara, model and actress and absolute queen of Japanese Instagram with 3,8 millions of followers.
Besides Kiko Mizuhara most influential women on social media according to Viatam are:
Japanese Bloggers & Influencer Marketing
Fashion-bloggers in Japan has a weight even among luxury brands like Hermes. The Hermes 2015-2016 FW Collection was held June 2015 in Japan, even through the same collection had been held in Paris. To promote the new collection Hermes collaborated with several Japanese Instagram bloggers and had a success.
As we see Instagram bloggers in Japan are becoming a real power. So, lately five Japanese social influencers spent a week tweeting, instagramming and facebooking their way around New Zealand sharing their experiences with more than 51,000 followers. Bloggers won the trip after entering a Tourism New Zealand social media competition as part of the 100% Pure New Zealand branding campaign targeting the younger Japanese audience (aged 23 to 35), and visited New Zealand. Naoki Inohiza, Country Manager Japan, Tourism New Zealand says “The competition and its timing reflect both our strategy to focus on attracting visitors during the shoulder season and the proven method of using social influencers to easily spread the word about the variety of exciting activities available in New Zealand.”
(Source: http://welkermedia.com/daily/japan-female-influencers/)
