Situated in the southeast of Asia, Vietnam pronounced ‘Vietnam’ is a country of staggering beauty. Lonely Planet describes it as “exotic and compelling”. This aesthetically pleasing country has drastically improved in terms of social media and digital marketing landscape. This young and dynamic country has huge commercial opportunity for small/big brands, marketers and investors. One of the main reasons being the digital trends in Vietnam that is emerging fast in every notable sector.
The following are some of the digital statistics and facts about the Socialist Republic of Vietnam that proves that the internet and social media have certainly penetrated this beautiful country.
96% access the Internet every day and 71% watch videos on a daily basis, which underscores the importance of using videos in as a form of digital marketing.
It, therefore, comes as no surprise that most Vietnamese get their news from the Internet, including social networking sites like Facebook, Twitter, and others. In the case of Viet Nam, “others” includes Google+, LinkedIn and Zing Me. One reason is Viet Nam’s high literacy rate compared to any country but especially one at its stage of development, i.e., borderline middle-income, according to the World Bank. Another is widespread Internet access via 3G and, increasingly 4G mobile networks, and wi-fi, which is ubiquitous and reasonably priced. Finally, Vietnamese are inveterate readers of all kinds of news both on- and offline.
Similarweb’s ranking of top websites the rakings based on average monthly traffic to each website in Q3 2018.
Top APP rankings which the rankings of top mobile apps by monthly active users and by number of downloads
Vietnam ranked 7th worldwide for number of Facebook users this year, at 64 million or more than half of the country’s population, according to a report by marketing and advertising agency We Are Social.
Vietnamese also spend more time on Facebook than users in most other Southeast Asian countries and are much more apt to use it as a platform to start a business, Joe Nguyen, ComScore Inc. senior vice president of Asia Pacific told Bloomberg.
Many people sell their items on Facebook just to make some extra income on top of their day jobs. However, there are those who take Facebook seriously and base their entire business on the social network.
The performance of the mat business in Vietnam, from the picture below, whether it is fashion beauty, consumer electronics or fresh food, etc., have double-digit growth.
The World Bank forecasts that Vietnam’s US$200 billion economy is likely to grow to a trillion dollars by 2035. More than half of its population, compared with only 11% today, is expected to join the ranks of the global middle class with consumption of US$15 a day or more.
According to one estimate, about 30% of the population will be buying goods and services over the internet in 2020, with each shopper spending an average of US$350 per year.
One of Asia’s fastest growing economies and youngest populations, Vietnam is a fascinating Asian market.
As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Facebook and other platforms.
For these reasons, many believe influencer marketing to be the next big thing in advertising.
For the visionary marketer, the rise of the social media influencer creates a world of possiblities. It opens up a new channel for brands to connect with consumers more directly, more organically, and at scale. By creating branded content with social media influencers, brands can amplify their message while seducing their target audience.
However, influencer marketing is still new. Many marketers are still hesitant, at the risk of being left behind by the growing cohort of marketers that are embracing this new channel. Now you have better choice, AsiaKOL Since2015, we are matching over four thousand influencers cooperation with brand, it has been with Vietnam, Phillippines, Indonesia, Malaysia, Thailand, New Zealand, Macao, Japan, Korea, Hong Kong and Taiwan. Within these 2 years, we had more customers seeking us to assist them with their cross border influencer marketing. We launch "Asia Influencer Evaluation(AIE) in 2018 already, which allows our customer to select the best influcners to meet their marketing needs. With this system, our customer has access to reach rate, content validity &engagement rates.
Asia Influencer Evaluation (AIE) system analysis have interactive AI data ranking. It monitors the three biggest platforms (Facebook, Instagram & YouTubu) That is why we can identify who has the highest effectiveness for our customer. We can identifty influencer who are have high influence in certain industries. We are able to give our customers a long list of relevant influencer with individual performances. AsiaKOL also offers cross border marekting services as well. From Data Analysis to Project Execution, AsiaKOL is your one stop solution.
For more information, please visit our webpage
Link: http://en.asiakol.com/
Source:https://goo.gl/3tNQXn, https://goo.gl/68WvHd, https://goo.gl/MSWR2q, https://goo.gl/Az2gAC, https://goo.gl/KjY8Gc
