How can we ensure maximum benefit during purchase? Event influencer is also a buying group now!
Have been wanting to buy something but it is difficult to decide and act now?
Want to get the free delivery but you can not reach level by yourself? In fact, these problems can be solved by influencers. This time AsiaKOL keywords are “Open group buying(開團)” and “initiate a group buying(揪團)” where Influencers post strategy on Instagram are collected from April 1, 2018 to October 31, 2018 and analyzed.
Group buying are mostly from “influencer”. Individual group buying associations can easily become group buyers.
Baes on the number of fans of influencer, it can be subdivided into three types:
1. Public People
2. Influencer
3. Micro-influencer
“Public people” includes celebrity entertainers and celebrities who have crossed to the mainstream media. “Influencers” started as a self-managed community platform, accumulating fans according to their unique fields and styles, and last one “micro-influencer” is based on “maximum of 5,000 followers on Facebook”. It is a watershed. If the number of fans is less than 5,000, it will be classified as “micro-influencer”. As below picture, “Instagram of Taiwan post group buying ranking”, the top 10 on the list are all influencers instead of artists, and five out of them has individual group buying organizations.
According to the results of this data collection, there are 2,597 articles in the "Group Buying(團購), Opening group buying(開團)" posts, mainly by influencer and micro-influencer. The proportion of celebrity artists is only 924 (about 35.6% of group buy). Compared with celebrity entertainers, influencer Group buy is more active in the community as a platform for group buying activities.
Influencers open group products have everything! Group buy beauty products accounts for the highest proportion
Observing the opening group of Instagram, which includes all kinds of products, including food, beauty products, mother & baby and toys. If we take a close look at the top 10 "Group buy" content of the influencer, the "Makeup" type group buy is the highest (50.3%), followed by “New and Trendy toys" (21.9%), "Mother and Baby Products" (20.4%), and finally "Foods" type (0.7%).
The following are based on the different types of group buy from the highest to lowest percentage:
No. 1 Beauty Makeup:
Beauty Makeup Influencer Helps You Become Beautiful Together
Beauty style influencer often refer to daily skin care products, cosmetics, outfit and accessories, etc., according to their own style of specialization (such as: Japanese, Korean and European and American, etc.), to provide fans with a variety of choices.
No. 2 New and trendy Toys:
Influencer Group Buys New And Trendy Toys From All Over The World For You!
From creative life gadgets to healing merchandise, the group buy "New & Trendy toys”, Influencer select novelty products for fans, bringing unexpected joys. After seeing an influencer unbox, fans are tempted and follows the influencer to purchase the product.
No. 3 Mother & Baby:
Mom influencers initiate a goods buying for you
These Influencer has entered the family life moving away from being single, but still retains the beauty of the past. On the one hand, this group of mother/wives and influencer share tips for infants and babies, and at the same time, the group introduced useful and practical childcare products.
No. 4 Food:
Good Food Of All Localities Is Reported By The Local Influencer
Some of the food types are from online bloggers, and some are from the brand's own business. Through a variety of focus choices, fans can quickly find the right group buy products.
If the brand wants to use influencer shopping guide, it may be possible to find an influencer endorsement that matches the industry. Through the high interaction rate between influencer and fans, it can effectively stimulate the fans' shopping’s desire and buy high. AsiaKOL not only has the “Asian Influencer Evaluation (AIE)” database, but also a group of “Group Dad” and “Group Mam” group buyers who are not completely open on the social platform, helping the brand reach more consumers. Want to know how much exposure and profit an influencer and ordinary person can create for you?
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