A famous e-commerce in Malaysia is for the first time having an interesting campaign which collaborates with influencer to provide a boyfriend rental service during Chinese New Year.

Most single people are afraid of being asked questions by relatives during the Chinese New Year. Such as: Do you have a boyfriend? When are you going to get married? his occupation and so on. The e-commerce took this cultural phenomenon and organized a rental boyfriend service, which is the first for Malaysia.

Follow AsiaKOL to see these boyfriends,

It is common for brands to think short-term with their influencer campaigns. They have an idea for a campaign, they search for influencers (whether organically, using a platform, or with the assistance of an agency). Either the brand or the influencers create the campaign, depending on the amount of control the brand requires. The brand then (hopefully) analyses the results of their campaign, and then moves onto something else. Often, the next campaign repeats with the influencer identification process.

There are signs in early 2019, however, that this trend is changing. When brands find suitable influencers, they now focus on building longer-term relationships.

This makes sense as the longer an influencer works with a brand, the easier it is for them to come across as being genuinely supportive of the product. If an influencer continues to display support for a product through multiple campaigns, it emphasizes synergy between the influencer and the brand.

From the brand’s point of view, continuing to work with an established influencer gives continuity. If they have produced positive results in past campaigns, there is a high likelihood of them doing so in the future. It also takes away the potential risk a brand faces from every first-time influencer relationship.

Brands and celebrities have built long-term relationships for years.  It is likely that influencer marketing will more closely follow this pattern in 2019. But not everyone understands the bells and whistles that come with operating an influencer marketing. That’s what we’re here for. Finding a suitable influencer for you will not only help increase your business but also save you time & money. Follow AsiaKOL, we will continue to offer updated influencer and cross border marketing trends of the Southeast Asia in 2019.