【Taiwan】Star artist, influencers all want to work with her, what has she done?
It’s the start of a new year and influencer marketing has matured a lot compared to last year. Indeed, it is now a mainstream, to the point where many consider it a legitimate extension of content marketing, as the most effective means of content delivery. Although it has suffered a few niggles, such as fake followers and influencers not disclosing their promotional activities, influencer marketing has grown from strength to strength over recent years.
It will be interesting to see how influencer marketing further evolves over 2019. You will notice that our prediction of influencer marketing trends is still positive. It truly has become the most effective way for brands to deliver their message to cynical consumers.
In Taiwan, an awesome YouTuber “Li Ke Tai Tai” started her YouTube channel beginning of Jun 2018 and today she has 930K followers. (Jan 28, 2019)
How popular “Li Ke Tai Tai”? All platforms report that big artist wants to get on her channel. Bloggers/ YouTuber wants to work with her for promotion joint film. Li Ke Tai Tai spreads like a virus infecting the social media of Taiwan.
She started a YouTube with videos using a scientific explanation for any interesting topics, which caught everyone’s attention.
You might look at successful influencers and businesses and wonder why they are so successful on social media. How is it that they have thousands of followers interacting with their posts when you are lucky to break into double figures?
Obviously, this is a complex issue. One of the reasons that some people and businesses succeed online is because of the quality of their social posts. They don’t post solely to promote their products. They post to interest and captivate their followers.
Successful social media users vary the types of social posts they make. They don’t make every post a link to their product, listing their prices, or even linking to their blog posts. Every post is different, and any sequence of posts includes a wide variety of post types.
Another important consideration is the need to be social. Engagement is vital for any successful social media campaign. You need to vary your posts to maximize social engagement. AsiaKOL found out Li Ke Tai Tai avoids making identical posts.
People liked to be kept up-to-date with what happens around them. Li Ke Tai Tai found a way to legitimately tie in the latest news or craze with her channel and create a post on that theme.
However, in your effort to be trendy, avoid writing a trending post if it is irrelevant to your social audience.
While Li Ke Tai Tai post doesn’t need to relate to her product at all, she always find a connection and can explain to her followers why she chooses to post on this topic. This also include posts connected with any sponsorship activity.
It was not that many years ago that people were discouraged from using video on the web. Video now plays at an acceptable speed on most wired and Wi-Fi internet systems. With the spread of 5G networks, you can even play usable video on the cheapest smartphones.
All of the major social networks have understood this change. YouTube has had a video focus since its inception, of course, but the other big players – Facebook, Instagram, Twitter, and LinkedIn now all cater for video content. Google search results favor videos now, too.
As with most things social, influencers have led this trend. Influencers are the leaders on their social platform. They show their followers the latest trends in their channel.
After years of warning by regulatory bodies, like the FTC, people finally understand the importance of labeling sponsored content. 2019 could be the year when it becomes the norm.
Ad disclosure is now much more common. The social networks helped this, with Instagram, YouTube, and Facebook all setting up an easy way for influencers to mark posts as Sponsored.
To some people’s surprise, the increase in posts labeled as sponsored has not killed influencer marketing. Influencers who post authentically and align sponsored posts with the correct target markets, still perform well with their followers. In the UK, there is also discussion that any sponsored post has to be stated clearly by KOLs.
Generations Y and Z may have a hatred of traditional ads, but they’re willing to take note of sponsored posts from the people they already trust online. It all comes back to brand and influencer alignment, authenticity and trust – something that conventional advertisers can never match.
Over the last few years, many influencers have begun to understand their success. They have realized that they are really building a personal brand.
AsiaKOL can see this trend continuing in 2019. With more influencers building solid support bases, they will start to operate their online activity more like a business. This year is a new page, if you have the products and want to try to influence marketing, please contact us, you will be amazed that the market is bigger than you imagine. Influencer marketing power to your business.
