It is believed that most people are no stranger to "x minutes to watch a movie," and Spoilers. Film and television entertainment are an indispensable thing in modern life. In recent years YouTube, Instagram has a lot of film reviews, so that viewers do not need go out and actually watch a movie! AsiaKOL’s analysis of the content of the online from November 2018 to January 2019, shows which film critics of the influencer community are most prominent, as well as the community platform on the film review influencer and what are the advantages and disadvantages!
Taiwan Film Critics KOL are more distributed in IG and there are only a handful of YouTubers
According to the data analysis of the AIE (Asia Influencer Evaluation) database, Taiwan's "Film and Television review" field KOL, the preferred platform for film reviews is Instagram (43 in total), followed by Facebook (10 in total). Surprisingly, YouTube is the lowest (8 in total) while also being the birth place of “谷阿莫Guamor” “x minutes after watching a movie," Taiwan is mostly focused on Instagram on the topic of film reviews.
Even with a large number of IG film critics, YouTuber's community has a better influence!
Based on AsiaKOL’s data and analysis, KOL’s prefer platform for film review is IG & Facebook. There are more KOL on these platforms compared to YouTube which is quite surprising. However, based on the analysis, it can be seen that the more influential platform is YouTube even though there are less KOL using these platforms.
In the top 10 influencers, there are 7 of them who uses the YouTube platform. In the Top 3, their number of follows are above 1 million.
Taiwan now tending “谷阿莫Guamor” just uses YouTube for his contents. So even though IG’s number of film review KOL is more than YouTube, however it can be seen that YouTube has much more if an impact.
YouTuber Infringement copyright? The pros and cons of each community platform!
Comparing the characteristics of Instagram, Facebook and YouTube's three community platforms, different platforms have their strengths and weaknesses. Instagram is dominated by static images, so you can catch the attention of netizens with a selection of stills, such as: "Those movies teach me things" with an eye-catching or beautiful sketch with a short movie sentence, so that make people easier click on the link, watch more introduction.
However, because IG attaches more importance to images, it also makes it difficult for film critics to paint detailed details of the film.
By contrast, the Facebook film review Post uses longer text and multiple images to form a list, and the graphic choreography helps to present the details of the movie, as well as to make the movie message more varied. In the case of the simultaneous operation of YouTube and Facebook's "啾啾鞋JUJU Xie” its Facebook content as "YouTube film promotion" function, through the text narration to encourage fans to point into the link. "
However, in the era of fragmentation of information, too much text and image messages easily losses focus on the theme. It is difficult to grasp the attention of netizens in a short period of time.
YouTube, on the other hand, matches the narration of dynamic audio and video, allowing film reviews to be received by viewers in a lively and vivid way. However, YouTuber, who used the film's original audio and video content, may have strayed into the grey area between "two creations/plagiarism" and been charged with copyright infringement. In the case of the 谷阿莫(Guamor) incident, the dealer was accused of violating copyright law by not informing the operator beforehand, capturing the film clips that are now being released and earning the proceeds of YouTube digital audio and video advertising. 谷阿莫(Guamor) himself in the face of the conflict, do not change his humor and in the network to release the "I was searched by the police copyright reasonable use of the principle of the application of the Internet" film, immediately triggered a lively discussion among netizens.
Watching the 谷阿莫(Guamor) Incident and related netizens discuss the content, even if the legal issues involved, 谷阿莫(Guamor) is still supported by most fans. His fans are feeling that the law is unreasonable in this base. Netizens feels that "Film Review" is still part of the creative content and do not infrige any copyright.
In recent years, film review influencers including: 谷阿莫(Guamor) , 蔡阿嘎 and 這群人 are popular with netizens. However, there is still a grey area between "film reviews" and "plagiarism". The Institute of Science and Technology Law of the UGC has mentioned the definition of "film reviews" in the case of "films infringement of copyright by 谷阿莫(Guamor) film reviews", and whether it conforms to the applicability of the network is up to the judge. Therefore, if a brand wants to promote the community by using YouTuber's film reviews, in addition to the advantages and disadvantages of the platform, they have to also to take a cautious view of the division between network creation and copyright.
