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7-11 convenience store is foreign KOL's favorite?

Posted on 2019/03/28 17:01

7-11 convenience store is foreign influencer’s favorite? They love the food at these convenience stores


Taiwan is the second highest density country in the world to facilitate super trade fairs! Taiwan's convenience stores are popular goods, even foreign influencers are in love with it. According to AsiaKOL analysis of Asian countries and KOL from their January 2018 to March 2019 for Taiwan's "7-11, FamilyMart, OK & Hi-life”, these four convenience stores has the highest relevant content to  take you to foreign influencer’s favorite goods!


An influencer tourist from Asia, with the "Hong Kong people” are most fond of visiting Taiwan's convenience store

According to the AIE (Asia influencer Evaluation) Database Monitoring report, the top three Asian countries most frequently discussing on Taiwan's convenience store are: Hong Kong, Japan and Malaysia.

For Every 10 articles on the convenience store, average of 6 are from the "Hong Kong" KOL. These foreign influencers not only frequently travel to Taiwan, but also promotes small things from convenience store and must eats. These influencer’s post makes Taiwan's convenience store information spread to all around the world!


7-11 convenience store more popular than FamilyMart! More than 60% of foreign influencer mentioned 7-11 when they are post.

AsiaKOL analysis of the number of brand references, 7-11 of the network discussions is much higher than other competing brands. Of the 139 communications from the Asian influencer about "Taiwan convenience store”, 7-11 were mentioned 88 times (the total post 63%), while the whole FamilyMart were up to 50 times. In contrast, OK and Hi-life had low attention in foreign influencer.


In the theme of Taiwan's convenience stores' communication, influencer loves to  share about food. And Matcha is mentioned more times even chocolate.

Watching the content of hot topics, "food" is the focus of the Influencers favorite discussion. Of all the communications discussed in the convenience store, a total of 59 were gourmet introductory posts.

Among them, texture, flavor and delicious are the most favorite keyword used by influencer!

Teatime dessert series are most popular topic. Among them, Matcha is top1, second is chocolate. Other crowded in the top 10, including "cake, coffee, eggs, milk tea, cheese" and so on.

Asian influencer boosts their post by using a nice picture with simple description. It makes food looks delicious. You can hardly imagine that these are food bought from convenience store, for example below, they use saturated color hope catch your eyes in short time. Some people even present the product profile so other people can have a clear picture of the content. These skills can make the commercial food look more textured, more intense, so greatly enhance the product selling!

From the case of foreign influencer and convenience stores, foreign influencers help to enhance the exposure of Taiwan's branded goods. Through the influencer’s posts, Taiwan's convenience stores' cuisine has been able to spread information more effectively in the community, and even formed a hot topic on the Internet, leading the discussion direction, and thus attract foreign netizens visit to Taiwan or spend! Attempting to make a noise of Taiwanese goods in foreign markets? AsiaKOL has mastered the community influence of foreign influencer, can help the brand to spread the goods more efficient!

AsiaKOL亞洲達人通 最專業的跨境網紅行銷,微網紅分潤團隊!