WHEN KOLS MESS UP: HOW TO STRATEGICALLY AVOID CONTROVERSIES AND FIND THE RIGHT KOLS   There are several controversial issues related to well-known KOLs in Taiwan. Although the volume and discussions have increased rapidly, selecting the right KOLs to effectively avoid public relations crises has become an important matter for brands. Regarding this problem, AsiaKOL suggests avoiding choosing the KOLs that had controversy within 6 months. The more controversial the KOL is, the heavier the impa...

2023 KOL IN COLLABORATION MARKETING: WHO IS THE MOST POPULAR? CHARACTERISTICS OF KOLS THAT ARE MOST FAVORED BY BRANDS   The development in the KOL collaborating form set off a wave of co-branding partnership between brands and KOLs in 2023. It is easy to come across the co-branding strategies between many brands and KOLs, involving several food, fashion to hotels. Co-branding is an effective marketing strategy applied by many brands to win their position in the market. It involves collaborati...

THE REVEAL OF TOP 100 TAIWANESE GAMING KOLS IN 2023 HOW SHOULD BRANDS TAKE ADVANTAGE OF KOL MARKETING TO CAPTURE PLAYERS’ ATTENTION?   According to figures from the data.ai AI platform,  Taiwan ranks fifth in the global mobile game market in the first half of 2023. Besides, the 2023 Astra Esports Awards held early this month invited the well-known gaming KOL Toyz to be the award presenter, which triggered huge discussions leading to over 10,000 social volume and making Taiwan’...

THE PARENTING KOLS OF 2023: THE TREND OF FAMILY - FRIENDLY HOTELS AFTER THE RECOVERY OF TOURISM   For tourism operators, family travelers are one of the largest customer groups. As people's panic over the epidemic has decreased and family travel has gradually recovered, family-friendly hotels have become the first choice for family travelers in recent years. The travel itineraries and hotel recommendations of parenting KOLs are important for families. Besides gaining valuable parenting inf...

ASIAKOL X STYLE BY HENG LEONG HANG  DISCOVER THE POWER OF MICRO-INFLUENCER MARKETING CAMPAIGN   In this article, AsiaKOL will provide readers with insights into our Micro-influencer Marketing Campaign case study about Heng Leong Hang, distributor of the Japanese posture chair brand Style. Assisting Heng Leong Hang, several micro-influencers were invited to try the products, join in-person events, and share their experiences on social media. Combining various promotion methods, such as texts ...

THE DONKI x AKBOX UNBOXING CAMPAIGN WITH ASIA KOLS – A NEW MARKETING MODEL TO DEEPEN INFLUENCES THROUGH LONG-TERM COOPERATION DONKI – The famous brand originated from Japan – entrusted AsiaKOL to launch a KOL Marketing Campaign. AsiaKOL arranged KOLs from Taiwan and Southeast Asia to unbox the brand’s gift boxes and serve as campaign ambassadors. Through up to half-years of cooperation, the campaign aimed to achieve in-depth communication with netizens, convey detailed information...

THE MOST FAVORITE PET KOLS IN 2023 INSIGHTS TO THE PET OWNERS WITH THE GREATEST COMMERCIAL OPPORTUNITIES   According to the report of Taiwan’s Ministry of Agriculture （MOA）, the number of registered cats and dogs in Taiwan reached 2.22 million by the end of 2022, including 1.4 million dogs and 820,000 cats. Statistics from the Ministry of Finance of Taiwan also pointed out that sales of pet-related industries reached NTD$38.73 billion in 2022, with performance increasing by 46% in the pa...

THE HOTTEST FOOD KOLS OF 2023! THE REVEAL OF 50 FAMOUS KOLS AND THE FOOD MARKETING TREND Food KOLs have created the trend of group buying in Taiwan., Besides group buying, brands have invited KOLs to unbox various delicacies or foreign souvenirs in the form of gift boxes recently, leading to the revival of food trends locally and internationally. Thanks to the dedicated promotions, topics related to food have dramatically increased. Through the AIE database by AsiaKOL, we are ready to reveal the rank...

2023 TOP 100 SOUTHEAST ASIAN KOLS INSIGHTS REPORT   When the world was filled with the haze of the post-COVID-19 pandemic era in 2022, many industries experienced significant disruptions, but influencer marketing and its related industries. Despite the heavy hit of the COVID-19 pandemic, influencer marketing and its related industries caught the express train and rapidly developed. In 2022, the website i-Buzz released an article named The Current Situation of Influencer Marketing in Southeast Asi...

ELDERLY KOLS LEADING THE MARKETING TREND IN 2023 SILVER-HAIRED KOLS BECOME THE NEW FAVORITE FOR BRANDS   Taiwan is heading into its super-aged era in two years. Brands of long-term care courses, medical beauty, health supplements, skincare, and cosmetic products started entitling the elderly KOLs as their brand ambassadors. Among them, the 92-year-old @moonlin0106 becomes the inspirational representative of the Taiwanese silver-haired model group, with sharing fashion photos and life stories a...