HOW TO CONDUCT 3C TECHNOLOGY KOL MARKETING IN 2025:
INSIGHTS INTO THE LATEST INTERNET CELEBRITY LIST AND 5 PRACTICAL STRATEGIES
The 3C industry market is experiencing steady growth year after year. According to estimates from Fortune Business Insights, the global consumer electronics market is projected to reach $989.3 billion by 2027. A survey by the Statistics Department of the Ministry of Economic Affairs in the fourth quarter of 2014 revealed that online retail sales reached $185.4 billion, representing a year-on-year increase of 2.2%. Notably, the ICT and home appliance retail sectors saw a remarkable year-on-year growth of 24.9%, significantly contributing to this increase. Both domestic and international statistics highlight the vast potential of the 3C technology market. By effectively leveraging the influence of Key Opinion Leaders (KOLs), brands can enhance their visibility and boost sales. AsiaKOL utilizes our exclusive AIE Influencer Evaluation Database to gather insights on 3C technology KOL data projected for 2025. By combining these insights with an analysis of influencer marketing content strategies, we aim to provide comprehensive influencer marketing insights to help brands capitalize on the substantial opportunities available within the 3C industry.
1. 3C Industry Trends and The Influence of Technology KOLs
3C products are characterized by rapid innovation and shortened product life cycles. As a result, consumers from Generation Z and Generation Y increasingly rely on the evaluations and recommendations of KOLs when purchasing these products. In 2023, LINE Shopping conducted an in-depth analysis of the shopping habits of different generations and found that Generation Z women were the largest group of buyers. Not only did their annual consumption grow at double the rate of the previous year, but their spending was also 50% higher than that of male users in the same generation. The most frequently purchased items over the past year included products in the 3C information category. Although Generation Z may not have the highest income, they possess significant purchasing power. If the right influencers recommend a product and an effective content communication strategy is employed, Generation Z’s willingness to pay can be increased significantly!
2. TOP20 3C Technology KOLs in 2025
All of the top 20 3C technology KOLs have Facebook and YouTube accounts, but there are still 6 KOLs who do not have Instagram accounts. It's important to note that, unlike influencers in other fields who cover a variety of topics, most 3C technology KOLs focus specifically on the 3C technology sector. The top 3 KOLs all have an influence score of 5 points, which indicates their exclusive influence in this field. However, there is a significant disparity in the interactive participation performance among the top 20 KOLs, and the number of followers tends to correlate with their overall engagement. When brands choose influencers, it is recommended that they consider not only those with a large following but also those with high interaction rates.
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3. Overview of the 3C Technology KOL Business Sectors and Follower Distribution Across Platforms
An in-depth analysis of the business sectors and follower distribution among the top 50 KOLs in 3C technology reveals that about 70% of these influencers focus on a single field, while those who engage across multiple fields account for nearly 30%. Besides, when examining follower distribution across social media platforms, it is evident that the average number of followers on YouTube is approximately 270,000, which is more than double the number on Facebook and Instagram. This suggests that the audience for 3C technology KOLs prefers long-format videos and seeks detailed information about technology products through comprehensive audio and video content. This differs from the audience preferences observed with other types of KOLs.
4. Analysis of KOL Topic Categories and Content Strategies in 3C Technology
(1) Topic Category 1: Unboxing New Products
One of the most common topics shared by 3C technology KOLs is new product unboxing. They typically unbox new products for their audiences through video content, showcasing the physical model, its functions, and conducting preliminary operation trials. For example, KOL @isbonny has created an extensive unboxing video of an AI phone, in which they clearly explain the product’s features and specifications through an in-depth and easy-to-understand introduction. This allows followers to quickly grasp the differences between this product and those from other brands. Additionally, the video includes a limited-time discount code and shopping guide in the comment section below.
In the daily unboxing video of headphones by KOL @3ctim, the video begins by highlighting the concerns or pain points that everyday users may experience with this product. It then explains the headphones' advantages and outlines why they are worth purchasing, using unboxing and straightforward testing. Shopping guide information is also provided below the video.
(2) Topic Category 2: Professional Reviews
The second content strategy involves professional testing and genuine evaluation of product effectiveness. KOLs leverage their expertise in 3C and technology products to present the pros and cons of actual usage to their audience. They may conduct comparative experiments with multiple products, providing their followers with credible information to aid in purchasing decisions. For instance, KOL @linzin.yt tested the performance of 3 mobile phones while shooting fireworks simultaneously and shared the results on Instagram. By showcasing real outcomes, they allow followers to see the differences and encourage interested individuals to leave comments and ask questions about the products.
YouTuber @Jing_tw showcased the performance testing of a graphics card in a video. He used logical evaluations and presented charts to illustrate the card's performance. Additionally, he shared his gaming experience, providing viewers with a clear understanding of the differences between various models. This sparked curiosity among many followers, who engaged by asking related questions in the comment section, ultimately promoting shopping guides.
(3) Topic Category 3: Press Conference
In this category, many technology brands invite influencers to their product launches to provide firsthand information and publish brief summaries of the key points discussed. In the past, @joemanweng shared details about the fourth mysterious phone, the S25 Edge, which was unexpectedly revealed during Samsung's press conference. He created short videos where he first analyzed his own opinions and then highlighted the phone's unique selling points in a concise summary.
On the other hand, popular Instagrammer @apple_dadd shared insights about Apple's first press conference in 2025 through a combination of pictures and text on Instagram. He predicted potential new products and upgrades that might be announced at the event. The analysis was presented alongside images, and to boost engagement, he included questions at the end of the post to encourage interaction with followers.
(4) Topic Category 4: Life Application
In addition, KOLs share their experience of using products in their daily life. This type of topic can easily resonate with consumers and make them willing to buy the products. For example, @3ctim once filmed a Reels short video on how AI mobile phones can perfectly assist daily life. He used "protecting family relationships" as the entry point and shared how comprehensive the mobile phone's artificial intelligence functions were by performing life conversations with his wife, thus attracting followers to buy it.
KOL @goodskang’s introduction video about dishwashers effectively combines practicality with engaging content. It begins by highlighting the everyday challenges of household chores, which creates a demand for dishwasher products among viewers. The video then breaks down the functions and detailed usage of the dishwasher, clearly conveying its benefits. This approach resonates with those who could really benefit from having a dishwasher in their lives.
(5) Topic Category 5: Group-buying
The group buying strategy employed by influencers has gained significant popularity, especially for 3C products (computer, communication, and consumer electronics) and small appliances. This approach effectively increases product visibility and popularity through recommendations from KOLs, along with group buying discounts and promotional information. For instance, KOL @huber0203 promoted a group buying opportunity for power banks not by directly advertising the products, but by relating it to his daily life and work experiences. He created Instagram Reels to highlight the benefits of using power banks, such as their drop resistance and portability. By addressing concerns that potential buyers might have when purchasing power banks, he provided an authentic representation of the product. The short videos resulted in strong engagement from viewers.
5. The KOL Group Buying Strategy Designed to Create Best-Selling Items
There are various marketing strategies to creatively engage KOLs for group-buying events focused on 3C or home appliance products. By partnering with KOLs who have strong engagement rates, we can enhance sales and generate buying momentum. The primary benefits of group buying through KOLs include product selection, quality assurance from influencer trials, exclusive discounts, and endorsements of the same products. This approach effectively encourages KOL followers to make purchases, leading to impressive sales results. Currently, AsiaKOL has introduced 2 KOL group-buying strategies. Brand owners can select the strategy that best fits the budget and requirements. AsiaKOL is here to help you creatively plan your group-buying campaign and develop best-selling products!
Let’s Plan The Influencer Marketing Strategy with Asiakol and Seize The Biggest Business Opportunities in The 3C Industry!
To achieve effective marketing results, 3C brands can utilize 5 key strategies for implementing influencer marketing for their products. These strategies include new product unboxing, professional reviews, press conference, life applications and group buying. The AsiaKOL group-buying solution can assist brands in quickly identifying capable group buyers and managing group buying activities, thereby maximizing the impact and benefits of influencer marketing. If brands have related needs, please reach out to the AsiaKOL team.
