THE NEW ARENA FOR E-COMMERCE!”THREE KEY FEATURES” OF LIVESTREAM KOLS TO PULL IN FOLLOWERS The new face of business: E-commerce +Livestream KOLs! However, livestream is not only on-screen chitchat. How to make audiences stay connect is a whole technique. In this article, AsiaKOL will reveal the biggest secret - three key features of livestream. cover photo source: Shopee Live  The new generation of consumers shopping on the Internet not only satisfy with convenience and cheapness, t...

Break the “one-way communication” 6 tips for interactive marketing to help brand find potential consumers!   In this article, AsiaKOL will reveal the “Interaction” stage among the 4 keys from “Zero Moment of Truth and KOLs” strategy. Through 6 creative interactive skills, which is customer-centered, brands can find out the potential customers, increase the conversion rate of the next marketing campaign while satisfying the customer's demand. The mo...

The Failure of “Princess Maker”Mobile Version: the Right Cross-field KOLs – the Right Solution The extremely famous game “Princess Maker” has officially been released on Steam since last year. However, AsiaKOL realizes that, as a well-established gaming brand, there are few discussed topics on the Internet. In this article, we’ll give insight into the online performance of this classic brand, which is transferred from PC to mobile verson. The era of “Pri...

Zero Moment of Truth And KOLs: The most effective marketing tool under social distancing!   As the Coronavirus pandemic has no sign of ease, people continue to keep distance with each other while business can’t stop sinking. Facing this tough time, AsiaKOL decides to launch the “Zero Moment of Truth and KOLs” strategy, listing out 4 important stages for influencers to boost the “Direct To Consumer”progress. Stimulate consumer’s remote buying ambition: ...

Nutrition Brands With International KOL – How To Boost Your Products Oversea? ( Feature photo: superfoodlab instagram )   Regarding the development trend of local and oversea KOLs, since 2017, “Micro influencers marketing” has become the new ideal partner of brands. However, if one brand aims to expand its image promotion scope, local micro-influencers really have limit capability to reach consumers oversea. In this article, AsiaKOL’s going to reveal the secre...

Thanks to micro-influencers, even postpartum corsets can be sold to men!   To win the battle of digital marketing, do brands can only rely on those “S-class celebrities and influencers” to boost popularity? In the era of digital natives, “micro-influencers”- whose followers tend to have higher loyalty – have ruled the world of digital marketing due to their massive follower groups, reasonable marketing price and diverse active fields. In this article, AsiaKOL’s g...

Obtain million fans only by playing eSports! Top eSport influencers are revealed Earn money by playing online games? Based on latest report of Newzoo (an American games & eSports analytics and market research company), there are now more than 2.5 billion gamers across the world, spending $152.1 billion on games in 2019. With the fast-growing of eSports and livestreaming, which attract million of audiences, the market value of game live streaming are rapidly increasing day by day. This time, Asi...

AKTour is receiving positive comments! “Always-on” with KOLs to boost brand’s international awareness! (Part 2) In part 1, AsiaKOL took us to an overview of KOL tours to experience Taiwan culture. In this sequel, we will share the best marketing "secret" in brand awareness boosting! Avoid making mistakes when operating with KOLs: AsiaKOL reveals the “Do” and “Don’t” Let’s figure out what are the common mistakes you may encounter ...

AKTour is receiving positive comments! “Always-on” with KOLs to boost brand’s international awareness! (Part 1) With the arising of social networks, KOLs and Youtubers have become a brand new type of marketing channels! KOL marketing not just affects consumer decisions, it also rocks the trend and attracts many brands for collaboration. In this case, how can we bring the combination of “Brand x KOLs” to a higher level? How can local brands take advantage of international KOL...

Must-read for brand marketers! What should be focused on after Instagram hides like counts? With the aim of depressurizing user’s mental health, Instagram ran a like-hiding test on part of the users all over the world in the second half of 2019. Instagram hasn’t officially launch the idea, but based on the tests on social platform, the disappearance of like counts will soon become real. However, it’s hard for brand marketers to analyze product performance as well as comparing with com...