WHAT ARE THE DIFFERENCES BETWEEN THREADS AND TWITTER? LEARN THE APP IN ONLY 3 MINUTES   Instagram, owned by Facebook’s parent company Meta, officially launched Threads on July 6. The user interface of Threads is similar to Twitter, which focuses on text sharing. It has gathered 100 million users in just 5 days after the official launch. Threads’ reputation is even wider than ChatGPT, causing widespread discussion among the community. There are two important questions nowadays: how...

ASIAKOL x HUALIEN DONGXU RESORT HOTEL   THE REVIVAL OF ANTIQUE HOTEL AND ITS COMMUNITY REPUTATION   The tourism industry has been seriously affected by the COVID-19 epidemic in the past two years. The number of domestic and foreign tourists has plummeted, along with the operation crisis of tourism companies. As a result, many grand hotels have no choice but to change owners. However, some decide to transform their original operation model. Hualien Dongxu Resort Hotel was initially Hualie...

AsiaKOL X Trend Micro in Brand Ambassadors Campaign    Journey to reach a new consumer base   As information security awareness rises, Trend Micro, a major antivirus software company, targets expanding its existing customer base. Trend Micro collaborates with AsiaKOL under this goal to launch the Brand Ambassadors Campaign. AsiaKOL decides to recruit KOLs from different professional backgrounds to serve as brand ambassadors. Different from the usual single-time cooperation model, this c...

ASIAKOL X GALERIES LAFAYETTE - 2022 CHRISTMAS GIFT UNBOXING – KOLS AND THEIR UNIQUE WAYS OF DELIVERING BRAND VALUE As Asian countries are opening borders after the outbreak of COVID-19 pandemic, people are gradually planning to travel abroad. Guess what? Paris has always been on the list for a romantic Christmas trip! This time, AsiaKOL assists Galeries Lafayette in “The 2022 Christmas Gift Unboxing” campaign, to maximize brand exposure through the various unboxing ways in the KOL c...

  TOP 2023 KOLS IN SKINCARE AND BEAUTY – REVEAL THE LATEST BEAUTY TREND AFTER THE MASK INVASION IN COVID PANDEMIC After two years of living with face masks, the first half of 2023 finally ushered in the unblocking, and the public got a chance to show their true colors. This results in a recovery in demand for beauty products and a rise in the volume of topics. It’s time for brands to seek the right KOLs and share cakes from the trend. Through the AIE database by AsiaKOL, we will re...

TOP KEY OPINION LEADERS (KOLS) IN 2023    THE REVEAL OF SOCIAL GROUP BUYING KEY FEATURES   Due to the increase in social media marketing costs, brands are switching attention to more effective ways of order conversion. There is one thing we can figure out when surfing social media: KOLs promote products and push group buying-related information to followers. This profit-sharing cooperation model between brands and KOLs is increasing day by day. Through AIE (Asia Influencer Evaluation) d...

THE NEW ARENA FOR E-COMMERCE!”THREE KEY FEATURES” OF LIVESTREAM KOLS TO PULL IN FOLLOWERS The new face of business: E-commerce +Livestream KOLs! However, livestream is not only on-screen chitchat. How to make audiences stay connect is a whole technique. In this article, AsiaKOL will reveal the biggest secret - three key features of livestream. cover photo source: Shopee Live  The new generation of consumers shopping on the Internet not only satisfy with convenience and cheapness, t...

Break the “one-way communication” 6 tips for interactive marketing to help brand find potential consumers!   In this article, AsiaKOL will reveal the “Interaction” stage among the 4 keys from “Zero Moment of Truth and KOLs” strategy. Through 6 creative interactive skills, which is customer-centered, brands can find out the potential customers, increase the conversion rate of the next marketing campaign while satisfying the customer's demand. The mo...

The Failure of “Princess Maker”Mobile Version: the Right Cross-field KOLs – the Right Solution The extremely famous game “Princess Maker” has officially been released on Steam since last year. However, AsiaKOL realizes that, as a well-established gaming brand, there are few discussed topics on the Internet. In this article, we’ll give insight into the online performance of this classic brand, which is transferred from PC to mobile verson. The era of “Pri...

Zero Moment of Truth And KOLs: The most effective marketing tool under social distancing!   As the Coronavirus pandemic has no sign of ease, people continue to keep distance with each other while business can’t stop sinking. Facing this tough time, AsiaKOL decides to launch the “Zero Moment of Truth and KOLs” strategy, listing out 4 important stages for influencers to boost the “Direct To Consumer”progress. Stimulate consumer’s remote buying ambition: ...