Black Sugar Bubble Milk Tea all the rage nowadays. What it’s charming drink from Taiwan make wave to Southeast of Asia Referring to the good taste from Taiwan, everyone is holding a cup of bubble milk tea! With the push of social media, Taiwan's "Black Sugar bubble milk tea" is popular from Hong Kong to China and even Vietnam, Thailand, Malaysia etc.  Of course, influencer who are the most sensitive to trends, will not miss this chance. AsiaKOL uses "black sugar bubble ...

For several years now, marketers have pursued the estimated $1.9 trillion global Muslim consumer market, not least the growing cohort of young, female hijabsters in the Middle East and North Africa (MENA). Now marketers are waking up to another rising cohort of young, tech-savvy Muslimah in Southeast Asia. Young Muslim women in Southeast Asia are coming of age at a time of societal flux. They are more devout than their parents’ generation—as seen by the spread of the hijab, or Muslim headscar...

K-pop is becoming an international phenomenon on social media and in particular the South Korean band BTS. YouTubers all around the world are talking about BTS, whether it’s a reaction video to their latest music videos, talking about how to get tickets to their next show or describing in detail about the personalities of the band members. The trend is spiraling on social media with some creators experiencing a boost of hundreds of thousands of views if they post a video talking about the topic....

When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. On the surface, it seems as though an influencer’s total following matters more than anything else. And while the overall following numbers do attract attention, engagement is the key facto...

The Taipei Mayor Candidates Televised Debate Became An Overnight Sensation After It Was Published   On 10th November, Taipei- Taiwan the candidates competing to become the mayor of Taiwan’s capital, faced off in a televised debate. In fact, this debate was not something uncommon, but it turned viral after a night because of influencers! At first one of YouTube channel-NiceChord, a teaching-based music channel, used the Taipei candidates’ debate to edit a “acapella remix&r...

Have you heard about this video? It's becoming really important for marketers to use. Imperative, even. Perhaps mandatory. You know how important video is. That much is clear. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. And that's great -- but what makes a video viral? According to Dictionary.com, to go viral means to become “very popular by circulating quickly from person to person, especially throug...

Thais are one of the most online people in the entire world. And because of this massive growth in the number of online consumers, the digital marketing industry in Thailand is predicted to continue growing and reach close to THB 20 billion by the year 2020. Mobile will account for 51% of the total revenue in the digital advertising market in Thailand in 2022. And this is not unique in Thailand. As eMarketer predicts, the entire Southeast Asian region is poised to have an exponential growth in ...

Situated in the southeast of Asia, Vietnam pronounced ‘Vietnam’ is a country of staggering beauty. Lonely Planet describes it as “exotic and compelling”. This aesthetically pleasing country has drastically improved in terms of social media and digital marketing landscape. This young and dynamic country has huge commercial opportunity for small/big brands, marketers and investors. One of the main reasons being the digital trends in Vietnam that is emerging fast in every notable sector...

Why influencer marketing in Asia is more successful than anywhere else   In 2017, social media ranked above store visits and TV advertising as a source of information for purchases in Asia, according to research from WARC. The micro influencers marketing campaigns became a staple thing for most marketing strategies in the APAC region. The outstanding engagement rates of the opinion leaders attract brands, while regional peculiarities make Asia the best ground for implementing the influencer marke...

3 tips to unlock the potential of influencer marketing 15/07/2016 Fri / Jenny Li Influencer marketing is rapidly becoming a mainstream advertising strategy, taking brands beyond traditional advertising to reach an extended and more engaged target audience. The result? A higher ROI. Industry research indicates that over 80% of netizens conduct consumer research before making a purchase decision and that 88% of these netizens trust online reviews. Only 1% of millennials would trust an advertisement w...