WATERBORNE SUPERCAR x 100-KOC CAMPAIGN
— HOW ASIAKOL CREATED 2 MILLION TRAFFIC FOR BOAT ENTHUSIASTS AND BECAME THE TRENDIEST EXPERIENCE IN KAOHSIUNG?
A popular water activity from Dubai — the “Waterborne Supercar” experience — has arrived in Taiwan! The operator, Mtsportscarplayer, recently introduced this yacht activity that combines luxury with a sense of speed, highlighting that just two people can set sail and easily tour the Kaohsiung harbor and its surrounding scenery. To boost the visibility of this experience, the brand partnered with AsiaKOL and launched a 100-KOC Campaign, bringing in a large group of precisely targeted KOLs and KOCs to join in. In this article, AsiaKOL shares how this highly buzzworthy marketing effort generated over two million social views and widespread discussion — and what the key factors are behind the success of AsiaKOL’s 100-KOC Campaign.
1. Special Event x 100-KOC Campaign: Social Buzz Spreads Quickly
The focus of Mtsportscarplayer is a rare, open-top supercar yacht experience in Taiwan, located in Kaohsiung's Lingya District. During the tour, participants can enjoy views of the Kaohsiung harbor, the Dakan Bridge, the Popular Music Center, and other landmarks. The activity itself is both innovative and highly buzzworthy, with a clear target audience. AsiaKOL recognized this as an ideal opportunity for KOL and KOC promotion. As a result, we planned a “100-KOC Campaign” for the operator, inviting 25 high-engagement KOLs with over 10,000 followers and 75 KOCs with over 1,000 followers. Through short videos, posts, and stories, we utilized a variety of content formats to generate rapid exposure, quickly making the topic go viral.
2. Eye-Catching Short Videos: Multiple Micro-Influencers Drive Over a Million Views
This project involved several micro-influencers with fewer than 10,000 followers. In addition to expanding their influence to audiences outside their own fan base, they also created Reels short videos that went viral, surpassing one million views. These brief yet visually compelling and atmospheric Reels videos showcased snippets of the experience, effectively sparking the desire among potential visitors to think, “I want to try that too.” By including simple business information and highlighting the event’s key attractions, these videos generated a large volume of comments and inquiries. Some creators approached it from angles like "Bring your friends to join" or "Family-friendly experience," and with the free photography and quick video editing services provided by the event, they successfully resonated with various groups.
Additionally, collaboration posts included the hashtag “123KaohsiungPeople”, tying into current events and allowing the content to spread quickly on Instagram. KOCs also communicated promotional information in their Instagram posts or Reels, and added links to booking pages or time-limited offers in their Stories, enticing potential customers to sign up for the experience.
3. The Buzz Naturally Escalates, Media Coverage Boosts Exposure Even Further
In addition to the massive exposure from KOL and KOC content, the activity itself was highly buzzworthy and successfully caught the attention of the media. Major outlets like Liberty Times, TVBS, and ETtoday all proactively covered this innovative waterborne supercar experience. This not only introduced Mtsportscarplayer to a wider audience but also further amplified the discussion around the event. The media reports approached the topic from various angles, such as “Taiwan’s version of a Dubai yacht experience” and “Affordable luxury enjoyment”, making the event a major highlight in Kaohsiung recently. This wave of "organic amplification" not only gave the brand free media exposure but also gave KOC and KOL posts an additional boost, further increasing the overall attention and conversion impact of the event.
With the exposure from influencers and the media coverage mentioned above, the team skillfully repurposed the content materials for continuous exposure, further boosting brand awareness and mindshare. As a result, Mtsportscarplayer’ supercar yacht experience achieved exceptionally high levels of discussion. According to data compiled by AsiaKOL, the total view count for KOL and KOC content surpassed two million, attracting numerous comments from netizens asking for more information, sparking lively discussions on social media.
4. Even Micro-Influencers Can Drive Big Results: The 100-KOC Campaign Delivers Tangible Impact!
This Mtsportscarplayer 100-KOC Campaign demonstrates that with the right partnerships and well-planned content strategies, even micro-influencers can generate over a million views. Through a high-density, high-frequency content rollout, combined with the inherently engaging and clearly defined event theme, the campaign naturally garnered attention and sparked discussion. AsiaKOL’s 100-KOC Campaign is ideal for any event or product looking to quickly boost brand awareness, generating valuable traffic with a reasonable budget. Whether for a startup brand or an established brand launching a new product, we can customize marketing content based on budget and target audience. If you're interested in this marketing strategy, feel free to explore the details of our 100-KOC Campaign, or contact the AsiaKOL to discuss more possibilities!
