KOL cross countries marketing target-AsiaKOL goes to Japan to share methods of evaluating influencer to match their goals

Key Opinion Leaders (KOL) has become a mainstream media and AsiaKOL has been matching cross border marketing for 3 years. We appreciate the trust many of our customers has given to us.

Coming Jun 2018, AsiaKOL will launch “Asia Influencer Evaluation” service for pre-selection and post analysis new indicators for cross border marketing.

Japan currently has a very high demand for cross border marketing. As such Allied Architects company has invited AsiaKOL founder Ms. Cheng Yu Shu to Japan to share on cross border marketing strategy and data analysis to Japan’s influencer agents.

Brand marketing effects can be divided into five categories

1.)    Brand supporter

2.)    Active Sharer

3.)    Industryt influencer

4.)    Bloggers & Socialite

5.)    Celebrity

Celebratory generally has the highest level of brand marketing. As such when we go into influencer strategy marketing, we must focus on those which gives the highest effect. Celebrities have to love the brand and their love will effect their current followers and fan base. But, celebrities are also difficult to engage and get in touch with.

Most people also believe that the number of followers has the best effect, which is not true. Based on the data, we can see that the number of followers does not necessarily has the highest interactivity with your brand. In fact, for certain cases an increased in followers showed a reduce interactivity with brand marketing. Therefore, when selecting a influencer number of followers are only not the only factor you should look at.

Asia Influencer Evaluation (AIE) system analysis have interactive AI data ranking. It monitors the three biggest platforms (Facebook, Instagram & Youtube.) That is why we can identify who has the highest effectiveness for our customer. We can identify influencer who are have high influence in certain industries. We are able to give our customers a long list of relevant influencer with individual performances. AsiaKOL also offers cross border marketing services as well. From Data Analysis to Project Execution, AsiaKOL is your one stop solution.

For more information, please visit our webpage

Link: http://en.asiakol.com/