AsiaKOL at Digital Singularity Award have conversations with Key Opinion Leaders (KOL) to discuss on influencers economics and key success elements
On 21st December 2017 Digital Singularity Award had an interview about “You have to know what elements that make an influencer successful”, the interview was hosted by AsiaKOL founder Ms. Chen Yu Shu. We invited the 3 popular Key Opinion Leaders (KOL). Jason from Malaysia, who explained the culture differences in marketing across different countries. Wallace from Hong Kong who shared the more innovative idea in addition to filming and Sayuri from Japan who explained how to integrate online and offline marketing.
From the conversation with Wallace, we can understand that Hongkong young person’s often uses platforms like Youtube, Instastory & Hashtag when searching for information. This way of information searching is more interactive & pleasurable compared to conventional search methods. For example, Hongkong Bus & McDonalds had a video cooperation with influencer where they offered coupons into their video which helps people make a decision quickly to buy.
A youtuber in Japan is like an actor. Everything from storyboard, shooting, fitting & video editing even background music etc. are done by a management company. Influencers can benefit from this as people tend to trust management companies more instead of a single person. They also have better control over their contest. Managements companies are also able to organize activities like lucky draws which helps to include followers in the marketing activity.
Taiwan has started a New Southbound Policy. A lot of people want to approach south Asia market. Jason was talking about Malaysian’s Chinese market as an example. To know south Asia market role.
1) In a Chinese dominant market, it is separated between the Chinese language and English language. So, we must identify our target market to ensure that our marketing activities are effective.
2) Taking Malaysia market as an example, Malaysia is a market where low & middle range priced products has the best sales. Malaysia is also a conservative country; certain religious believe has to be taken in account as well.
3) Generally, premium prices get better exposure when influencer marketing activities are done in English
a tremendous overview
https://www.facebook.com/iBuzzResearch/videos/1513029202137969/
To summarize the video
1) Before product can be launched in a market, we must identify our target market preferred language of communication.
2) For example, in a Chinese dominant market, it is separated between the Chinese language and English language. So we have to identify our target market to ensure that our marketing activities are effective.
3) Influencer agency uses different channels and media to increase their marketing exposure.
4) Influencer can use Instastory to increase marketing exposure as well
5) In at online platform, Influencer can take videos or post onlines to give recommendations.
6) In an offline platform, its also good to build and maintain the relationship with your target markets by organizing games, events, gifts & etc, increase klick.
AsiaKOL invited influential persons in digital marketing for dinner with oversea influencers. We invited list as below,
General manager of KHL Capital Ms. Zhong Jia Ling
General manager of Uni-Sincere PR Ms. He Yu Hua
Assist manager of Dentsu x Taiwan Ms. Zheng Yu Hua and Mr. Wu Zong Lin
Deputy general manager of J. Walter Thompson Mr. Hsu Bin Qi
Since 2015, ASIAKOL has been matching over four thousand influencers with brands. We have done it in Japan, Korea, Hong Kong, Macao, New Zealand, Malaysia, Thailand, Indonesia, Vietnam, Philippines and Taiwan.
AsiaKOL Since2015, we are matching over four thousand Influencers cooperation with brand, it has been with Japan, Korea, Hong Kong, Macao, New Zealand, Malaysia, Thailand and Indonesia, Vietnam, Philippines and Taiwan. Within these 2 years, we had more customers seeking us to assist them with their cross border influencer marketing.
Next year, we will have a list of influencers across these 12 countries together with their performance as well. We plan to launch “Asia Influencer Evaluation (AIE) in 2018, which allows our customer to select the best influencers to meet their marketing needs. With this system, our customer has access to reach rate, content validity & engagement rates.
