Black Sugar Bubble Milk Tea all the rage nowadays. What it’s charming drink from Taiwan make wave to Southeast of Asia
Referring to the good taste from Taiwan, everyone is holding a cup of bubble milk tea! With the push of social media, Taiwan's "Black Sugar bubble milk tea" is popular from Hong Kong to China and even Vietnam, Thailand, Malaysia etc. Of course, influencer who are the most sensitive to trends, will not miss this chance. AsiaKOL uses "black sugar bubble milk tea" as the key word to analysis data between 2018/4/1-2018/12/1 during the Southeast Asian region influencers community data. Follow AsiaKOL to see how Taiwan's black sugar bubble milk tea on Instagram can create a Tsunami of Southeast Asia and capture people’s heart!
Taiwan’s Black Sugar Bubble Milk Tea internet buzz where Thailand is leading in Southeast of Asia
Analysis from the national sources of the "Black Sugar Milk" post, Taiwan, Thailand has the highest social media reaction. Of these, Taiwan has the highest share of influencer (59%), while Thailand is the number 1 of Southeast Asia (36%). Taiwan's high number of trends is because Taiwan is the birthplace of black sugar milk, Thailand influencers has the highest number of posts among Southeast Asia as such black sugar bubble milk tea has spread to even more communities across social media.
Therefore, how do brands attract consumers by social media to communities that integrate into the cultures of other countries? What is the ground communication designed in the local influencers? Let's keep looking.
Localization “Taiwan Black Sugar Milk Tea” in Southeast Asia and Thailand people continue talking about it on social media, the trends keep going higher
According to the trend of several months, it can be observed that the "black Sugar Bubble milk tea" related posts were first launched by Taiwan influencers, but the topic lasted only three months (June-August), in September, Taiwan's black sugar bubble milk tea craze fell to its lowest point, and in June, the trend gradually spread to Thailand, Vietnam and other Southeast Asian countries. In the discussion of "bubble milk tea" community in various countries, Thailand's climbing trend is the most obvious, even in October beyond the number of Taiwanese posts!
In Hong Kong, Vietnam, Malaysia where discussions have always been flat, but in Thailand black sugar bubble milk tea discussions have been discussed from only 4 articles in June 2018 suddenly rise to 35 in November, while the internet buzz of black sugar bubble milk in Thailand continues to be warming up and performing prominently. What makes the big different in market status between Thailand and other southeast countries? According to analysis data result, the key point is “Whether are influencers driving the market direction?”
Creatively localized “Taiwan Black Sugar Bubble Milk Tea” becoming a trend in Southeast Asia
Taiwan black sugar bubble milk tea arrived at Southeast Asia, combined with local culture to develop a localized drink. For example: The all the rage tiger sugar (where the sugar is handmade) and when made into a drink presents the colors and pattern of a tiger. Or in Thailand where is it summer all year long, they created an ice cream bubble milk tea, or even in Vietnam where they created striking colored bubble milk tea & so on. These external types of eye-catching creative drinks, if there is no influencer’s awesome photo, text introduction, it is difficult to be seen by consumers. In contrast, if the influencers through the community media to release food and text, will immediately grasp the attention of consumers, arouse their curiosity, and even get them to purchase.
Furthermore, the influencers will also promote "bubble milk tea" combined with "their own experience", so that fans are able to relate to their daily life. It looks like a normal post (No sponsors) which make fans trust the brand. For example: Thailand’s “sale here” to share the automatic hand cup to pick up the vending machine diagram teaching and at the same time engaging in consumer’s curiosity; Vietnam influencer “Gaotanny” posted about a cute little baby drinking a bubble milk tea, enhancing the consumer's goodwill to the product.
From the topic of "Taiwan Black Sugar Bubble Milk Tea", we can clearly observe the inspiration power of "influencers” on the ground. " By understanding the culture of the region and having a certain number of local fans in the influencers, it helps the brand message to resonate with consumers in a more authentic way, thus spreading rapidly. Therefore, for the upcoming expansion of the Southeast Asian market brand, and Southeast Asia influencers cooperation will be a smart marketing choice! AsiaKOL has Asian countries influencers evaluation database, real-time update of 52,000 Asian influencer community. AsiaKOL can help brands determine the most suitable influencers to ensure that their marketing activities are successful.
We also provide e-words of mouth research service for each country in Southeast Asia. We will identify the most talked about pointers which will help brands in their promoting activities and quickly understand the market trend and status. With AsiaKOL’s report, you can quickly enter the market with the needed information such as your competitor activities and the consumer trends. Cross-border marketing combined e-words mouth research & influencers can help brand’s have the biggest promotion and value investment, and a successful entry into Southeast Asia market.
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