Influencer’s opinion is becoming a trend nowadays, any mystery will be able to become an overnight sensation after an influencer checks in. Follow AsiaKOL see where are the “MUST See” mystery during February to April 2019 when you are traveling in Taiwan.
Korea’s influencer prefers visiting Taiwan compared Japanese. Among these influencers, they are mostly from the gourmet, fashion and cosmetic industry.
According to AsiaKOL AIE system analysis data base, we focused on the traveling data in Taiwan from Japanese & Korea’s influencers, we found that Korea’s influencer visit Taiwan more than Japanese influencers. There were 428 Japanese KOLs who mentioned "Taiwan Tourism", while the influencers from South Korea amounted to 1,010, and South Korea accounted for more than 70% of the total.
Further analysis of the field of influencer who travel in Taiwan, they come from many different industries like Gourmet cuisine, Fashion trends, Cosmetic (Beauty maintenance), Sports and Fitness, Family & Baby, and even artist. Among them, top 3 industry are Gourmet, Fashion and Cosmetic. From these results we suggest brands promoting their product to explore “Must Eat” & “Must See” angles through influencer’s point of view. It will go viral on the network and influence people to follow.
Shifen Scenic Area, National Palace Museum, Tainan popular attractions are most popular among Japan and Korea influencers.
According to the hot topics in this analysis, they are sorted by the number of praises and comments. The Shifen, Nation Palace Museum and Tainan are the three most popular attractions that are most likely to trigger discussion among netizens.
Korea influencer- Bora Kim posted I love Taiwan, making Taiwan & Korea followers enjoying commenting together. And Japan influencer-Machicoco recommend foods in Tainan, she not only in the post said love Taiwan but also recommend it to her Japanese friends: "Taiwan is not only delicious foods, but also handsome and trendy, and has fun cities!" Even personally filming Taiwan’s must-go attractions and gathering books!
In addition to the must-see destinations for tourism, Taiwan’s must-eat food is also highly regarded by the Japanese and Korean influencers. From the list of topics on influencers, TOP3 popular food rankings follows: Tainan snacks, bubble tea and crepe co-brand with Chibi Maruko. Japanese cartoon Chibi Maruko with Taiwanese crepes gives Japanese visitors a more familiar and fresher take. The crepe is lucky to be highlighted as Taiwanese famous snacks! Judging from the case of the co-brand, Taiwanese local brands cooperation with Japanese and Korean brand, may be a good way to marketing Taiwan.
From the perspective of the number of Japanese and South Korean travelers, the tourism bureaus and tourism operators who want to market in Taiwan may wish to strengthen the community exposure of Taiwanese food and attractions and expand the store information through the publication of the influencers sightseeing tour. Japanese and Korean influencer's community influence will be able to attract more tourists.
AsiaKOL recently cooperated with hotel in Taiwan to invite influencers from Japan and South Korea to visit Taiwan and experience the characteristics of quality hotels around the world! No matter what type of enterprise, Taiwanese local brands can combine Japanese and Korean cultures through multinational cooperation and online redemption to create unique and familiar products.
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