In recent years, food influencer has become more popular among Vietnamese millennials who consider social network platforms such as Instagram and YouTube part of their life.
The popular photo and video-sharing social networking service Instagram has quickly become a ‘food heaven’ for many Vietnamese food influencer to introduce their works to the world.
I am food tester
AsiaKOL: How did you become interested in food?
Nguyen Huu Quynh Nhu: I started “iamfoodtester” account around three years ago just because I wanted to have a place to release a huge amount of food photos I captured before. But It didn’t look good if I just posted the photos, so I began to mention the places of eating and my reviews for the food in every post.
AsiaKOL: What change after you became a food influencer? Would you explain your influencer experience?
Nguyen Huu Quynh Nhu: I have over 37,700 followers on my Instagram now, which I frequently update with new reviews. Many of the followers consider iamfoodtester account a reference whenever they want to eat something in Saigon. It is an inspiration to me.