Have you heard about this video? It's becoming really important for marketers to use. Imperative, even. Perhaps mandatory.
You know how important video is. That much is clear. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. And that's great -- but what makes a video viral?
According to Dictionary.com, to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” And when executed well, that virality can last for a while -- in fact, I don’t know about you, but one of my favourite ways to reminisce about my childhood is to ask my peers, “Remember that old jingle that went like … ?”
How do you create and utilize video in your marketing to increase engagement and conversion rates.
The viral marketing video below -- also explains what makes them so effective. And given the aforementioned ability of viral video to maintain evergreen popularity.
The Famed Facebook Live Seller Who Can hook Almost Anything
Humour appears to be the name of the game in today's Facebook live-selling world.
One Singapore’s seller who emerged at the top of her game is breakout local star Lerine Yeo, better known as S-Hook Sister.
The 30-year-old became the talk of the town after a hilarious video of her selling a top went viral, making the unknown lady into an overnight sensation.
As her sales pitch was delivered in Singlish language though not high class but funny, her hilarious Facebook live video garnered over 2M people and captured the hearts and attention of many, the T-shirt she was wearing sold 100 pcs in 15 minutes! She’s also receiving a lot of love for her unabashed frankness. As Lerine continues her rise as a global influencer, let us know more about the phenomenon of Lerine.
“Misshopper Boutique” was started on 17 Mar this year, initially with only 20-30 viewers for her live broadcasts.
The apparel is priced at $20 USD below, and are mainly sourced from Thailand and China.
Her following soon grew to the thousands after her video went viral. Now, one live video of hers can garner about 1,500 viewers on average. As a mini-Internet influencer, she has since received many business and personal propositions.
MaximBady who is a global YouTube commentator with millions of views jumped in on her viral video with his own take on her sales pitch.
More importantly, his video has since garnered close to 40,000 views from his followers who hail from all over the world.
MaximBady even use "The Best and Most Useful Designer Shirt Ever Created" to her viral video title. MaximBady attempts to caption her Singlish lines deserves a solid round of applause from all of us.
Her humour, straightforwardness and genuine sales pitches definitely helped drive her sales.
Her specialty is coming up with extremely persuasive and entertaining reasons for buyers to purchase the goods, shortly after laying her eyes on a piece of apparel — regardless of how ridiculous the product may be.
She’s successfully sold S-hooks, umbrella and even boxers online to her willing followers.
Initially, Lerine was perplexed as to why there is a sudden spike of interested buyers in her “hook” shirt. She has a habit of deleting her Facebook live videos, 4 hours after they are uploaded. But after a viewer screen recorded and shared her video, she gained influencer almost instantly.
When asked what her initial reaction to the attention was, she encapsulates it succinctly in a Hokkien and Singlish expression, “Siao liao!”. (Which means CRAZY)
Her video has been called “authentic, creative & hilarious” by many Singaporeans but people love it because of her efficient use of Singlish and Hokkien to connect with her viewers.
She also brought up extremely relatable situations like buying chicken rice and wanton mee and used choice words to describe her products.
There was famous sentence “whatever you want to hook, you can hook”, “you can just dgiah, dgiah dgiah” and “this is designer top”. Someone even commented “This is the funniest salesperson I swear”
Another case was when she was selling an ordinary T-shirt. Just because there is a pineapple pattern on the clothes, she suggested wearing it to the casino because pineapple is also known as the yelllow pear, and in Cantonese it is "Wang Lai". (Which means "Luck Come!")
Lerien once described a color as "Panadol PINK" (cold medicine colour), "Comfort Blue" (Taxi colour). She is very Singaporean and down to earth, that’s why she can get people attention.
Many big international brands when they are doing local marketization strategies, do not necessarily have the heart of the S hook sister.
Mark Lee an entertainment agency company founder mentioned that he found her frequency in tune with many Singaporeans, thus he decided to offer her a 2-year contract at his entertainment company. Mark Lee asserted that Lerine is a one-of-a-kind comedienne who reminded him of Patricia Mok. This bona fide artiste will surely continue to gain the public’s attention, with her meteoric rise to global influencer.
Even Ikea used Lerine’s style in their marketing video and it was very successful as it was share to a wide range of people and the video was liked over 7000 times in 2 months!
The Straits Times is literally the Singapore version of the New York Times! Tracking reports, too.
FlyScoot Airlines under Singapore Airlines Group, took the opportunity to ride on the trend to promote their airlines.
There are also a lot of funky pictures from her followers
The viral video illustrates the endless possibilities of how your products can create similar content -- the kind that could keep people talking about it far down the road.
The social media trend changes extremely fast, you have to update immediately to keep things fresh, accurate and comprehensive. Now you have a convenient choice - AisaKOL is your best choice to match brand cooperation with micro-influencer, we’ve created AIE system to help you find the right influencers for your brand in minutes. For more information contact us.
source: https://goo.gl/PqFdqT, https://goo.gl/oM6k4s
