2018 fourth Chinese Public Relations award presentation ceremony and Public relations Digital Power Innovation Forum Press Release
AsiaKOL won two marketing PR awards: influencer marketing KPI & TPOC Pre-election forecast for Taiwan
The fourth Chinese Public Relations award will be held on November 30, 2018 at the International Conference Hall, Zhang Rong Foundation. "Chinese Public Relations award presentation ceremony and Public relations digital Power Innovation Forum”, where the industries explore the opportunities brought about by digital innovation, to jointly create a win-win situation of public relations and digital combination. They welcome all walks of life to witness the catalyze and development of the communication industry. AsiaKOL founder Chen Yu Shu was invited to be one of the forum speakers to share the application of influencer marketing, while the Pre-election Big Data Forecasting program of TPOC Taiwan's public Opinion Center, was shortlisted for the Big Data Application award for digital applications in the Chinese PR award and won the Bronze award.
The Public relations Digital Power Innovation Forum has three major themes . "Digital brand management and management", "cross-platform and cross-border impact marketing management" and " International activities integrated marketing and scientific and technological experience ". There were presentations from Shanghi, Hong Kong Entrepreneur and AsiaKOL CEO Ms. Chen Yu Shu on second major share influencer marketing KPI and how to apply AIE (Asia influencers evaluation) to grade influencer impact score, content relevance and interactive engagement. Brands can also use UGC(User Generated Content) to evaluate what consumer’s current trend and feedback. It lets people research other people’s experience and feeling before making a purchase.
At the end of the forum was The fourth Chinese Public Relations award. The award has five categories:
Public Relations Practitioner Category
Marketing PR
Long-term or comprehensive class
Digital Application Class
Student proposal Category
The Pre-election Big Data Forecasting program of TPOC Taiwan's public Opinion Center, was shortlisted for the Big Data Application award for digital applications in the Chinese PR award and won the Bronze award. This project focused on online internet buzz to six mayors of Taiwan’s capital, from internet buzz, followers, news media, netizen and key option leader to analyst positive and negative topic and use those the data to create keywords cloud. It mixes different pointers to predict the mayor of Taiwan election result.
Amazingly, AsiaKOL’s TPOC prediction was 100% accurate.
