AsiaKOL shows you the influence of the community. A Look at the 2018 Taiwan YouTuber Rankings
Welcome to 2019, let's review which Taiwan influencer in the past year has the best community influence performance.
The “Asia Influencer Evaluation” Database (AIE) calculates the three key pointer scores of "impact score, interactive engagement, content relevance" according to the contents of Taiwan's influencer on YouTuber channel, and reveals the hottest list of Taiwan's influencers in 2018!
To evaluate the influencer Community influence, you must first understand these definitions
The "AIE index of the Asia Influencer Evaluation Database (AIE) refers to the combination of “Impact score", "Content relevance" and "interactive engagement" of the influencer. These can monitor the performance of influencers of different nationalities or industry on the major community platforms. The calculation of these three pointers are described as follows:
1. Impact score: Influencer the total number of followers on each community platform, the higher the number of followers, the higher the scoring is.
2. Content relevance: The degree of correlation between communication and the industry related words in the field, the influencer’s post is compared with the industry’s related words. The more word hits, the higher the score.
3. Interactive engagement: Total interactions such as like, comment, sharing & etc. are taken as an average. The higher the average, the higher the score.
Note that the calculation parameters of each community platform are different, so the Influencer AIE index tends to vary slightly depending on the platform in which it operates.
Note *: There are no industry-specific related words in some areas, so the content correlation score may be 0.
Note **: These three factors are floating values that divide the values of all influencer in the field into 1 to 5 score, so the original influencer score may change when a new one is added to the system.
2018 Taiwan Influencers List, is your favorite idol on the list?
Asia Influencer Evaluation Database (AIE) on YouTube platform, statistics of Taiwan in the field of influencer in 2018, the AIE index as the basis for ranking, summed up Taiwan's Top 50 YouTuber rankings! See if your favorite influencer is on the list.
According to the "2018 Taiwan YouTuber ranking", there are three important discoveries in Taiwan's Top 50 influencer List:
1. The list of 20 influencers followers exceeded 1 million, In the top 10, there are 7 persons with over a million of followers, it can be seen that "1 million" is a major gate, The other 30 influencers’ follower range at 100K~900K
2. The top 50 popular influencers industry is "Cosmetic" (16 in total), followed by "Fashion Trends" (15 in total), "Tourism" (a total of 13)
3. The only political figure on the list is the current Taipei mayor, Mr. Ko Wen-je (ranked eighth). Mr. Ko Wen-je team have a long-running fans page that has significantly surpassed other competitors who are generally are only active during election & campaigning period.
From the 2018 Taiwan YouTuber rankings, two new trends can be seen:
First, the content of the communication with high-quality images combined with useful information, constitutes to a high popularity of the influencer necessary conditions "Cosmetic", "Fashion trend", "Tourism" (2018 popular influencer top three). In addition, we analyzed these three industries of the influencer posts, we can find contents full of high-quality images and information. Take, for example, the No. 5 influencer “Gina Hello!”, whose YouTube films use highlighted themed images as a cover, each with a focus on follower ' concerns. For example: "Hot products are not necessarily good" An article that warns followers to watch out for certain celebrity endorsement products.
Overall, considering that the video has high quality & useful information at same time, "awesome photo" can attract follower click-through rate, useful information can enhance follower loyalty.
Second, the multi-industry influencers performance are improving comparing to the past, niche market is also a rising craze.
2018 is much more diverse, except for the "Li Ke Tai Tai" (理科太太, Medical Health and commentary), "RD English" (阿滴英文, Knowledge Education), "ricegvng" (ricegvng, sports Fitness), which features lovely healing, such as "magicrs" (汝汝與杉杉的魔法小舖, Performing Arts), "
fumeanmen"(黃阿瑪的志銘與狸貓, PET) and other popular influencer type, break through the past popular love makeup, skincare and fashion trend route, the future of these different industry of influencers cross-platform community performance is exciting looking forward to.
Want to know how effective influencer is in spreading products for brands in different industries? Do you have plans to work with cross-border influencers and expand overseas markets this year? Please continue to follow AsiaKOL Community Report, on 24th this month we will hold "2019 cross-border influencers lead new business opportunities" platform, welcome.
Platform Registration Link: https://www.accupass.com/go/asiakolinfluencer
