Nowadays more and more people are interested in camping, so there are a lot of camping brands started cooperating with influencer to share the hot spots & goods. AsiaKOL analysis AIE database of camping topics, follow AsiaKOL to see where the must is to go place and awesome camping goods that would have everyone envy you.

Camping topics are very popular. Normally influencer post an article focusing on online shopping and where to go to during the holidays

According to January to March 2019 online discussion, you can find in January and February is the camping peak season. The online buzz during these two months is highest ever. The two period where it has the highest post moment, are during Chinese New Year and 228 public holiday eve in Taiwan. During this time, a lot of people are interested in these topics and they would also join the discussion.

Following influencer’s post about camping from the No.2 trend of group” 時尚潮流” platform, Japan is the one of the life time go camping spot, and 2nd is Korea followed by Kenting of Taiwan & England. Another keyword “online shopping” also has the highest discussion level in the camping topic. Over all, whichever industries influencer, camping and online shopping always goes hand in hand together. It is influencing followers to imitate their favorite influencer’s shopping activities too and the best part is that they don’t feel that they are falling into a marketing trap.

Not only Travel base influencers are loving camping. Fashion and foodie’s based influencer are also following the trend go to outdoor.

Analysis of what the type of industry influencer often post about the camping subject, the top no.1 is purely a Tourism influencer, followed by fashion, foodies, cosmetics & others (12% each industry)

Another thing that caught AsiaKOL’s attention is that many influencers are sharing about their pets when they are camping. Camping is not only for human; pets makes a good camping companion.

Family, friends, pets all are good camping companions. Influencers are not only recommending the type of bread to bring during camping but also on how to be group camping leader.

Based on AIE results, families are the most common group of people to go for camping, followed by friends and pets. AsiaKOL is able to identify that camping is not only for traveler, it is an activity that is suitable for everyone who is interested in a healthy and simply life where many groups of people are able to join together

AsiaKOL analysis of camping post data, Bread is the must have food when you are camping. This includes frozen bread, fruit bread etc. BBQ pans, small gas & tent are necessary too. We mention “online shopping” is often the keyword seen in the camping topic discussion because Influencer do not only remind followers what is necessary but also provide a link for follower’s reference. If people are interested, they will buy via the link shared. That is what is boosting the sales.

In 21th century, people are able to connect and get together for a camping activity during holidays, but they do not know where is a best spots to do so and what camping accessory are the must buy and premium. If you want to know more, the Taiwan cross border influencer is best direction. And if you are within the camping industry you can try to cooperation with influencers to use a different exposure method to increase your brand performance. Connect to the moods of your followers, making your product see a move positive light.