Influencer do not only take photos and check-in in social media, but also look for business opportunities! AsiaKOL helps Taiwanese brands find the perfect cross-border opportunities.
Do you still have an impression of the influencers only takes beautiful photos and check-in on social media? Asiakol's AIE (Asia Influencers Evaluation) held a lecture on the 23rd November on the Asian Influencers. We show cased key opinion leaders in Taiwan, China, Japan, Korea, Thailand, Singapore, Malaysia, Vietnam and the Philippines. From the data base we can see that in this region there are about 50,000 influencers, but only 0.5% of them has an impact and are performing well. For Taiwan's local brands, the first step out of the Taiwan market is to single out cross-country influencers cooperation which are in line with budgetary and marketing purposes through a guided screening mechanism.
On Friday afternoon, November 23, in the Institute of Information Industry Building, AsiaKOL held a multinational influencers marketing line! "Can or Not?"
"We invited AsiaKOL founder and CEO Chen Pi Shu, AsiaKOL project manager Cai We Proverb, Li Guanhui, as well as a Japanese cooperative enterprise Allied Architects Product Manager Yamato Muraoka Person as a guest speaker on the current situation of influencer marketing and extended services to be shared.
There is also a limited amount of makeup AKBOX interactive activities, so listeners are able to experience popular influencer's experience of unboxing in front of a camera. AKBOX uses the concept of "micro-influencer Marketing" which targets people under the age of 25. 25-40 years old. 40 years old and above, This method is able to reach at least 300,000 people which is almost similar to a Taiwanese's female magazine media readers.
Micro-influencer Experience sharing marketing is very powerful method!
Chen Pi Shu CEO said that opinion leaders are closer to consumers compared to celebrities. Today's online influencer business model has been adopted for many brands, but most people are still referring to the number of fans as the only indication whether an opinion leader is good or not. The industry lacks cross-Facebook, Instagram, YouTube three platforms, Cross-domain, cross-country influencer impact evaluation mechanism which is why AsiaKOL launched our AIE (Asia Influencer Evaluation). Not only do AIE solve the above problems, but it is also able to provide follow up services like exclusive Instagram image identification technology, artificial intelligence to automatically distinguish IG pictures and classification analysis. Furthermore, we are able to guide KOLs on buinsess opportunities and brand marketing which can immediately generate sales.
As well as the use of publicity to create sales of KOL to guide business opportunities, so that the brand in marketing at the same time, can immediately create sales performance.
If you want to know more about AsiaKOL influencer services, do contact us by email.
AsiaKOL Project Manager Annika
Mail: [email protected]
