When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. On the surface, it seems as though an influencer’s total following matters more than anything else. And while the overall following numbers do attract attention, engagement is the key facto...

The Taipei Mayor Candidates Televised Debate Became An Overnight Sensation After It Was Published   On 10th November, Taipei- Taiwan the candidates competing to become the mayor of Taiwan’s capital, faced off in a televised debate. In fact, this debate was not something uncommon, but it turned viral after a night because of influencers! At first one of YouTube channel-NiceChord, a teaching-based music channel, used the Taipei candidates’ debate to edit a “acapella remix&r...

Have you heard about this video? It's becoming really important for marketers to use. Imperative, even. Perhaps mandatory. You know how important video is. That much is clear. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. And that's great -- but what makes a video viral? According to Dictionary.com, to go viral means to become “very popular by circulating quickly from person to person, especially throug...

Thais are one of the most online people in the entire world. And because of this massive growth in the number of online consumers, the digital marketing industry in Thailand is predicted to continue growing and reach close to THB 20 billion by the year 2020. Mobile will account for 51% of the total revenue in the digital advertising market in Thailand in 2022. And this is not unique in Thailand. As eMarketer predicts, the entire Southeast Asian region is poised to have an exponential growth in ...

Situated in the southeast of Asia, Vietnam pronounced ‘Vietnam’ is a country of staggering beauty. Lonely Planet describes it as “exotic and compelling”. This aesthetically pleasing country has drastically improved in terms of social media and digital marketing landscape. This young and dynamic country has huge commercial opportunity for small/big brands, marketers and investors. One of the main reasons being the digital trends in Vietnam that is emerging fast in every notable sector...

Why influencer marketing in Asia is more successful than anywhere else   In 2017, social media ranked above store visits and TV advertising as a source of information for purchases in Asia, according to research from WARC. The micro influencers marketing campaigns became a staple thing for most marketing strategies in the APAC region. The outstanding engagement rates of the opinion leaders attract brands, while regional peculiarities make Asia the best ground for implementing the influencer marke...

3 tips to unlock the potential of influencer marketing 15/07/2016 Fri / Jenny Li Influencer marketing is rapidly becoming a mainstream advertising strategy, taking brands beyond traditional advertising to reach an extended and more engaged target audience. The result? A higher ROI. Industry research indicates that over 80% of netizens conduct consumer research before making a purchase decision and that 88% of these netizens trust online reviews. Only 1% of millennials would trust an advertisement w...

Which Female Influencers Dominate in Japan? By Alina Gazizova on August 11, 2016  Female personalities are a real power for fashion and style brands in Japan. In addition to using Facebook and Instagram for brands’ promotion Japanese influencers have their own social networks such as Ameba and Livedoor. Let’s take a look.   How to Cooperate with Influencers in Japan? Cooperation with social media influencers gives lots of benefits to the brand. If you’re ...