Why influencer marketing in Asia is more successful than anywhere else   In 2017, social media ranked above store visits and TV advertising as a source of information for purchases in Asia, according to research from WARC. The micro influencers marketing campaigns became a staple thing for most marketing strategies in the APAC region. The outstanding engagement rates of the opinion leaders attract brands, while regional peculiarities make Asia the best ground for implementing the influencer marke...

3 tips to unlock the potential of influencer marketing 15/07/2016 Fri / Jenny Li Influencer marketing is rapidly becoming a mainstream advertising strategy, taking brands beyond traditional advertising to reach an extended and more engaged target audience. The result? A higher ROI. Industry research indicates that over 80% of netizens conduct consumer research before making a purchase decision and that 88% of these netizens trust online reviews. Only 1% of millennials would trust an advertisement w...

Which Female Influencers Dominate in Japan? By Alina Gazizova on August 11, 2016  Female personalities are a real power for fashion and style brands in Japan. In addition to using Facebook and Instagram for brands’ promotion Japanese influencers have their own social networks such as Ameba and Livedoor. Let’s take a look.   How to Cooperate with Influencers in Japan? Cooperation with social media influencers gives lots of benefits to the brand. If you’re ...