An analysis of future cross-border influencer leads new business opportunities!

Everything you need to know in 2019 Press Releases

AsiaKOL (24, January) held an event on "2019 cross-border layout, AsiaKOL leads new business opportunities”, inviting dozens of professional brand managers and public relations consultants from Taiwan on how to use online community data to accurately analyze markets such as Japan, Korea, China. The understand latest market trends in Hong Kong, Macao and Southeast Asian countries. To help brands clarify the contours of local consumers and special community habits, and jointly "cross-border influencer marketing” for new business opportunities!

Chen Pishu, founder of AsiaKOL who believes that cross-border influencer marketing in Asia is a trend, whether it is a mature market like Japan or South Korea. Even growing Southeast Asian country can become excellent markets. But to enter a new country is a challenging due to community and cultural barriers. As such, “influencers communication" can be successful.

Wu Jiashi, a AsiaKOL Project Manager from Shanghai, China, and i-buzz Shanghai data Analysis Manager Chen Jiuwei shared and analyzed the latest cooperation information of Asia cross-border influencer. Presenting the social marketing insight data of the Chinese market which allows western brands to understand the current online trends and opinions. This allows a proper preparation to enter this ever-expanding market.

I-buzz Asia Data Analysis Manager Chen Jianlin, shared the most popular Southeast Asian community data with listeners, takes the Taiwan tea brand as an example to introduce the market ecology of Vietnam and Malaysia, across language barriers, and observed the overall performance of the brand through data analysis. In addition to Vietnam and Malaysia, the I-buzz Asia data also covers community networks in Thailand, Singapore, the Philippines and Indonesia, Chen Jianlin said “This an excellent source of market observation data”

Finally, Li Guanhui, the AsiaKOL project Manager presented the secrets of Taiwan brand cross-border marketing to the audience, using AKBOX and "micro-influencers" across Japan and South Korea, allowing the brand to preempt competitors into the market. With key opinion leaders (KOLs) community influence and regular interaction with fans, the effective communication of information and direct drive the local market to buy.

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