Why influencer marketing in Asia is more successful than anywhere else   In 2017, social media ranked above store visits and TV advertising as a source of information for purchases in Asia, according to research from WARC. The micro influencers marketing campaigns became a staple thing for most marketing strategies in the APAC region. The outstanding engagement rates of the opinion leaders attract brands, while regional peculiarities make Asia the best ground for implementing the influencer marke...

AsiaKOL: Did you remember first time you travel abroad? Was there anything interesting you would like to share? Liu Sin Pietro: My first time traveling abroad was to Hainan of China when I was at primary school 2 level. At that time, credit card was uncommon and you need to bring a lot of cash. My father told me to hold on to a lot of cash which made me very stressed during the whole trip. From that moment onwards, I started traveling solo.   AsiaKOL: How did you become a travel blogger? Li...

AsiaKOL: How did you become interested in cosmetics? Shou Chuan Chang Pepper: I guess a girl’s interest in beauty comes from their childhood when they see their mother putting on lipstick. When I was in high school, I would apply light lip gloss and draw a green eye shadow.   AsiaKOL: What change after you became a cosmetic influencer? Would you explain your influencer experience? Shou Chuan Chang Pepper: The best part of being a KOL is received new products even before it is launche...

AsiaKOL: How did you become interested in cosmetics? Xiao Bao Kuai: I believe that girls will not hide their love of beauty. When I was young, I used to steal my mother’s lipstick when she is not at home. As I grew older, I started getting interested in fashion magazines, TV commercials and anything related to skincare and makeup. Once I was searching for a product on the internet, and I found beauty BBS. I was excited. I participated in several activities and response was good. Then I slowly becam...

AsiaKOL: How did you become interested in cosmetics? Kou Dai Wa Wa Miao Miao: When I was in high school, I was short & fat. I had no self-confident. One day I went to my mentor sister’s home to play. She put on make up for me & when I saw the mirror I felt like an angle. At the same time, I was studying art as well, so I started cosmetics as well.   AsiaKOL: What change after you became a cosmetic influencer? Would you explain your KOL experience? Kou Dai Wa Wa Miao Miao: ...

AsiaKOL: How did you become interested in cosmetics? Ma Xiao Bei Bei: I like to look beautiful every day. I try to match my make up style with my outfit. After some time, I feel in love doing it.   AsiaKOL: What change after you became a cosmetic influencer? Would you explain your influencer experience? Ma Xiao Bei Bei: I find beauty interesting & fascinating. I am able to communicate with other influencers and people because of beauty. I am a very shy person, but after becoming a cosme...

AsiaKOL: When did you start being interested in cosmetics? Molly: It is every girls nature to embrace beauty. Once I tried my first make up, it made me look so beautiful that I feel in love with it.   AsiaKOL: What change after you become cosmetic’s influencer? Would you explain your influencer experience? Molly: One of the best perks of being a beauty influencer is that I receive a lot of new & hot products testers from many brands. As a cosmetics influencer, I learnt a lot abou...

Choyce is parent-child and travel blogger. She is also Gunma’s Prefecture officially appointed sightseeing ambassador and also Kumamoto's Prefecture モンバサダー diplomatic ambassador. Choyce is also general counsel for the community "Go! Come to Japan to travel, free to travel!"   AsiaKOL: How long have you been a blogger?  Choyce: I have been a blogger for 12 years AsiaKOL: How did you become a travel blogger? Which country is the most familiar for you? Choyce...

Put your brand into traveller’s shopping list when they visit Taiwan. Korean loves PM0315 milk tea, Japanese Loves the Datong electric rice cooker, Hong Kong people like go to Addiction Aquatic Development, Thailand people prefers branded shoes and Malaysian prefer cosmetic drink.  Why are these products in the shopping list of travellers to Taiwan? Why are these travellers willing to wait in long ques to buy these products? Have you ever wondered why these products are so popular outside Taiw...

Travel Key Opinion Leader (KOL) seems like a great job, you get to travel the world, you get to visit many counties, you see a lot of awesome views, you can experience the local culture. But what you can’t see are when we are couch surfing, hitch-hiking, sleeping in police station, and etc…. because of these exclusive traveling experiences is communicated via text, photo and video to everyone on internet, we slowly become a KOL, today AsiaKOL interview with Hong Kong top 10 KOL, to share with y...