In recent years, food influencer has become more popular among Vietnamese millennials who consider social network platforms such as Instagram and YouTube part of their life. The popular photo and video-sharing social networking service Instagram has quickly become a ‘food heaven’ for many Vietnamese food influencer to introduce their works to the world.    No food phobia  AsiaKOL: Could you introduce yourself? Linh: My name is Vu My Linh, a Hanoi-based...

Thais are one of the most online people in the entire world. And because of this massive growth in the number of online consumers, the digital marketing industry in Thailand is predicted to continue growing and reach close to THB 20 billion by the year 2020. Mobile will account for 51% of the total revenue in the digital advertising market in Thailand in 2022. And this is not unique in Thailand. As eMarketer predicts, the entire Southeast Asian region is poised to have an exponential growth in ...

Situated in the southeast of Asia, Vietnam pronounced ‘Vietnam’ is a country of staggering beauty. Lonely Planet describes it as “exotic and compelling”. This aesthetically pleasing country has drastically improved in terms of social media and digital marketing landscape. This young and dynamic country has huge commercial opportunity for small/big brands, marketers and investors. One of the main reasons being the digital trends in Vietnam that is emerging fast in every notable sector...

Why influencer marketing in Asia is more successful than anywhere else   In 2017, social media ranked above store visits and TV advertising as a source of information for purchases in Asia, according to research from WARC. The micro influencers marketing campaigns became a staple thing for most marketing strategies in the APAC region. The outstanding engagement rates of the opinion leaders attract brands, while regional peculiarities make Asia the best ground for implementing the influencer marke...

AsiaKOL: Did you remember first time you travel abroad? Was there anything interesting you would like to share? Liu Sin Pietro: My first time traveling abroad was to Hainan of China when I was at primary school 2 level. At that time, credit card was uncommon and you need to bring a lot of cash. My father told me to hold on to a lot of cash which made me very stressed during the whole trip. From that moment onwards, I started traveling solo.   AsiaKOL: How did you become a travel blogger? Li...

AsiaKOL: How did you become interested in cosmetics? Shou Chuan Chang Pepper: I guess a girl’s interest in beauty comes from their childhood when they see their mother putting on lipstick. When I was in high school, I would apply light lip gloss and draw a green eye shadow.   AsiaKOL: What change after you became a cosmetic influencer? Would you explain your influencer experience? Shou Chuan Chang Pepper: The best part of being a KOL is received new products even before it is launche...

AsiaKOL: How did you become interested in cosmetics? Xiao Bao Kuai: I believe that girls will not hide their love of beauty. When I was young, I used to steal my mother’s lipstick when she is not at home. As I grew older, I started getting interested in fashion magazines, TV commercials and anything related to skincare and makeup. Once I was searching for a product on the internet, and I found beauty BBS. I was excited. I participated in several activities and response was good. Then I slowly becam...

AsiaKOL: How did you become interested in cosmetics? Kou Dai Wa Wa Miao Miao: When I was in high school, I was short & fat. I had no self-confident. One day I went to my mentor sister’s home to play. She put on make up for me & when I saw the mirror I felt like an angle. At the same time, I was studying art as well, so I started cosmetics as well.   AsiaKOL: What change after you became a cosmetic influencer? Would you explain your KOL experience? Kou Dai Wa Wa Miao Miao: ...

AsiaKOL: How did you become interested in cosmetics? Ma Xiao Bei Bei: I like to look beautiful every day. I try to match my make up style with my outfit. After some time, I feel in love doing it.   AsiaKOL: What change after you became a cosmetic influencer? Would you explain your influencer experience? Ma Xiao Bei Bei: I find beauty interesting & fascinating. I am able to communicate with other influencers and people because of beauty. I am a very shy person, but after becoming a cosme...

AsiaKOL: When did you start being interested in cosmetics? Molly: It is every girls nature to embrace beauty. Once I tried my first make up, it made me look so beautiful that I feel in love with it.   AsiaKOL: What change after you become cosmetic’s influencer? Would you explain your influencer experience? Molly: One of the best perks of being a beauty influencer is that I receive a lot of new & hot products testers from many brands. As a cosmetics influencer, I learnt a lot abou...