Travel Key Opinion Leader (KOL) seems like a great job, you get to travel the world, you get to visit many counties, you see a lot of awesome views, you can experience the local culture. But what you can’t see are when we are couch surfing,  hitch-hiking, sleeping in police station,  and etc…. because of these exclusive traveling experience is communicated via text, photo and video to everyone on internet,  we slowly become a KOL, today AsiaKOL interview with Hong Kong top 10 KOL...

AsiaKOL at Digital Singularity Award have conversations with Key Opinion Leaders (KOL) to discuss on influencers economics and key success elements On 21st December 2017 Digital Singularity Award had an interview about “You have to know what elements that make an influencer successful”, the interview was hosted by AsiaKOL founder Ms. Chen Yu Shu. We invited the 3 popular Key Opinion Leaders (KOL). Jason from Malaysia, who explained the culture differences in marketing across different countri...

KOL cross countries marketing target-AsiaKOL goes to Japan to share methods of evaluating influencer to match their goals Key Opinion Leaders (KOL) has become a mainstream media and AsiaKOL has been matching cross border marketing for 3 years. We appreciate the trust many of our customers has given to us. Coming Jun 2018, AsiaKOL will launch “Asia Influencer Evaluation” service for pre-selection and post analysis new indicators for cross border marketing. Japan currently has a very high...

On End December 2017, AsiaKOL 亞洲達人通 invited 3 popular Key Opinion Leaders (KOL) who came from Hong Kong (Wallace), Malaysia(Jason) and Japan(Sayuri). Together we attended an event called “Digital Singularity Award” discussing about KOL GOOD WORD OF MOUTH & MARKETING IN NEW ASIA MARKETS. Let’s see "work with Wallace" now,  Hello, I am Wallace. I am here today to share my experience of as a youtuber in Hong Kong.  I am quite nervous as this is my...

On End December 2017, AsiaKOL 亞洲達人通 invited 3 popular Key Opinion Leaders (KOL) who came from Hong Kong (Wallace), Malaysia(Jason) and Japan(Sayuri). Together we attended an event called “Digital Singularity Award” discussing about KOL GOOD WORD OF MOUTH & MARKETING IN NEW ASIA MARKETS. Let’s see what our guest has to say about the event and topic above   Jason Speech in Taipei Stage I flew to Taiwan right before Christmas as I was invited by i-Buzz & Asi...

On End December 2017, AsiaKOL 亞洲達人通 invited 3 popular Key Opinion Leaders (KOL) who came from Hong Kong (Wallace), Malaysia(Jason) and Japan(Sayuri). Together we attended an event called “Digital Singularity Award” discussing about KOL GOOD WORD OF MOUTH & MARKETING IN NEW ASIA MARKETS. Let’s see what our guest has to say about the event and topic above- Sayuri Joined a forum yesterday The First Digital Singularity Award I am honored to be invited by AsiaKOL 亞洲達人通 to sp...

A recent survey revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months.   But what exactly is “influencer marketing”? Well, it’s the grey territory between an official testimonial and a subtle product mention, which is done almost in passing.   The best example is to imagine that you are back in high school. You walk down the hallway, backpack straps pulled tight. And suddenly, you stroll past the &ld...

3 tips to unlock the potential of influencer marketing 15/07/2016 Fri / Jenny Li Influencer marketing is rapidly becoming a mainstream advertising strategy, taking brands beyond traditional advertising to reach an extended and more engaged target audience. The result? A higher ROI. Industry research indicates that over 80% of netizens conduct consumer research before making a purchase decision and that 88% of these netizens trust online reviews. Only 1% of millennials would trust an advertisement w...

Which Female Influencers Dominate in Japan? By Alina Gazizova on August 11, 2016  Female personalities are a real power for fashion and style brands in Japan. In addition to using Facebook and Instagram for brands’ promotion Japanese influencers have their own social networks such as Ameba and Livedoor. Let’s take a look.   How to Cooperate with Influencers in Japan? Cooperation with social media influencers gives lots of benefits to the brand. If you’re ...

奶茶貓、中国美容専門家、フリーライダ。人気美容番組「美麗俏佳人」のゲスド。人気ブローカー、新浪「美達人」、2010、2011年度女性達人トップ１０、ファション誌COSMO美容達人。 AsiaKOL：いつからコスメに興味があるですか。 奶茶貓：コスメと出会う前に、私の生活は毎日同じだった。会社からあげて、電車の中でみんな無表情の顔見って、丸で自分の姿と同じだった。突然、友達があるブランドのインベントを誘われて、そこで失った自分を見つかった。あ、ここが私の世界だという気持ちを心から生み出した。そこから、私がコスメの世界に入った。 AsiaKOL：コスメ達人になったから、具体的、何か変えたところがありますか。 奶茶貓：コスメ達人にとして、毎日最新のコスメ情報を手に入れるのは当然だ。今は時間が少なくでも、毎日３時間〜５時間のSNS作業をする、ファンとのやりとりとか、コスメの最新情報を手に入れるということ。ファンのため、それは基本だ。   AsiaKOL：新産品をテストする時、自分に合わない状況もありますか。 奶茶貓：それもあったよ。結構有名なメイカー...