ASIAKOL X GALERIES LAFAYETTE - 2022 CHRISTMAS GIFT UNBOXING – KOLS AND THEIR UNIQUE WAYS OF DELIVERING BRAND VALUE As Asian countries are opening borders after the outbreak of COVID-19 pandemic, people are gradually planning to travel abroad. Guess what? Paris has always been on the list for a romantic Christmas trip! This time, AsiaKOL assists Galeries Lafayette in “The 2022 Christmas Gift Unboxing” campaign, to maximize brand exposure through the various unboxing ways in the KOL c...

  TOP 2023 KOLS IN SKINCARE AND BEAUTY – REVEAL THE LATEST BEAUTY TREND AFTER THE MASK INVASION IN COVID PANDEMIC After two years of living with face masks, the first half of 2023 finally ushered in the unblocking, and the public got a chance to show their true colors. This results in a recovery in demand for beauty products and a rise in the volume of topics. It’s time for brands to seek the right KOLs and share cakes from the trend. Through the AIE database by AsiaKOL, we will re...

TOP KEY OPINION LEADERS (KOLS) IN 2023    THE REVEAL OF SOCIAL GROUP BUYING KEY FEATURES   Due to the increase in social media marketing costs, brands are switching attention to more effective ways of order conversion. There is one thing we can figure out when surfing social media: KOLs promote products and push group buying-related information to followers. This profit-sharing cooperation model between brands and KOLs is increasing day by day. Through AIE (Asia Influencer Evaluation) d...

THE NEW ARENA FOR E-COMMERCE!”THREE KEY FEATURES” OF LIVESTREAM KOLS TO PULL IN FOLLOWERS The new face of business: E-commerce +Livestream KOLs! However, livestream is not only on-screen chitchat. How to make audiences stay connect is a whole technique. In this article, AsiaKOL will reveal the biggest secret - three key features of livestream. cover photo source: Shopee Live  The new generation of consumers shopping on the Internet not only satisfy with convenience and cheapness, t...

Break the “one-way communication” 6 tips for interactive marketing to help brand find potential consumers!   In this article, AsiaKOL will reveal the “Interaction” stage among the 4 keys from “Zero Moment of Truth and KOLs” strategy. Through 6 creative interactive skills, which is customer-centered, brands can find out the potential customers, increase the conversion rate of the next marketing campaign while satisfying the customer's demand. The mo...

The Failure of “Princess Maker”Mobile Version: the Right Cross-field KOLs – the Right Solution The extremely famous game “Princess Maker” has officially been released on Steam since last year. However, AsiaKOL realizes that, as a well-established gaming brand, there are few discussed topics on the Internet. In this article, we’ll give insight into the online performance of this classic brand, which is transferred from PC to mobile verson. The era of “Pri...

Zero Moment of Truth And KOLs: The most effective marketing tool under social distancing!   As the Coronavirus pandemic has no sign of ease, people continue to keep distance with each other while business can’t stop sinking. Facing this tough time, AsiaKOL decides to launch the “Zero Moment of Truth and KOLs” strategy, listing out 4 important stages for influencers to boost the “Direct To Consumer”progress. Stimulate consumer’s remote buying ambition: ...

Nutrition Brands With International KOL – How To Boost Your Products Oversea? ( Feature photo: superfoodlab instagram )   Regarding the development trend of local and oversea KOLs, since 2017, “Micro influencers marketing” has become the new ideal partner of brands. However, if one brand aims to expand its image promotion scope, local micro-influencers really have limit capability to reach consumers oversea. In this article, AsiaKOL’s going to reveal the secre...

Thanks to micro-influencers, even postpartum corsets can be sold to men!   To win the battle of digital marketing, do brands can only rely on those “S-class celebrities and influencers” to boost popularity? In the era of digital natives, “micro-influencers”- whose followers tend to have higher loyalty – have ruled the world of digital marketing due to their massive follower groups, reasonable marketing price and diverse active fields. In this article, AsiaKOL’s g...

Obtain million fans only by playing eSports! Top eSport influencers are revealed Earn money by playing online games? Based on latest report of Newzoo (an American games & eSports analytics and market research company), there are now more than 2.5 billion gamers across the world, spending $152.1 billion on games in 2019. With the fast-growing of eSports and livestreaming, which attract million of audiences, the market value of game live streaming are rapidly increasing day by day. This time, Asi...