For several years now, marketers have pursued the estimated $1.9 trillion global Muslim consumer market, not least the growing cohort of young, female hijabsters in the Middle East and North Africa (MENA). Now marketers are waking up to another rising cohort of young, tech-savvy Muslimah in Southeast Asia. Young Muslim women in Southeast Asia are coming of age at a time of societal flux. They are more devout than their parents’ generation—as seen by the spread of the hijab, or Muslim headscar...

K-pop is becoming an international phenomenon on social media and in particular the South Korean band BTS. YouTubers all around the world are talking about BTS, whether it’s a reaction video to their latest music videos, talking about how to get tickets to their next show or describing in detail about the personalities of the band members. The trend is spiraling on social media with some creators experiencing a boost of hundreds of thousands of views if they post a video talking about the topic....

When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. On the surface, it seems as though an influencer’s total following matters more than anything else. And while the overall following numbers do attract attention, engagement is the key facto...

Influencer do not only take photos and check-in in social media, but also look for business opportunities! AsiaKOL helps Taiwanese brands find the perfect cross-border opportunities.  Do you still have an impression of the influencers only takes beautiful photos and check-in on social media? Asiakol's AIE (Asia Influencers Evaluation) held a lecture on the 23rd November on the Asian Influencers. We show cased key opinion leaders in Taiwan, China, Japan, Korea, Thailand, Singapore, Malaysia, Viet...

The Taipei Mayor Candidates Televised Debate Became An Overnight Sensation After It Was Published   On 10th November, Taipei- Taiwan the candidates competing to become the mayor of Taiwan’s capital, faced off in a televised debate. In fact, this debate was not something uncommon, but it turned viral after a night because of influencers! At first one of YouTube channel-NiceChord, a teaching-based music channel, used the Taipei candidates’ debate to edit a “acapella remix&r...

Have you heard about this video? It's becoming really important for marketers to use. Imperative, even. Perhaps mandatory. You know how important video is. That much is clear. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. And that's great -- but what makes a video viral? According to Dictionary.com, to go viral means to become “very popular by circulating quickly from person to person, especially throug...

In recent years, food influencer has become more popular among Vietnamese millennials who consider social network platforms such as Instagram and YouTube part of their life. The popular photo and video-sharing social networking service Instagram has quickly become a ‘food heaven’ for many Vietnamese food influencer to introduce their works to the world. Ninh eating  AsiaKOL: Would you explain your influencer experience? Ninh Tito: During the first year, I only used...

In recent years, food influencer has become more popular among Vietnamese millennials who consider social network platforms such as Instagram and YouTube part of their life. The popular photo and video-sharing social networking service Instagram has quickly become a ‘food heaven’ for many Vietnamese food influencer to introduce their works to the world.  Im dating food  AsiaKOL: Could you introduce yourself? And how did you become a food influencer? Dao Hong P...

In recent years, food influencer has become more popular among Vietnamese millennials who consider social network platforms such as Instagram and YouTube part of their life. The popular photo and video-sharing social networking service Instagram has quickly become a ‘food heaven’ for many Vietnamese food influencer to introduce their works to the world.   I am food tester  AsiaKOL: How did you become interested in food? Nguyen Huu Quynh Nhu: I started &ldqu...

AsiaKOL: Could you introduce yourself?  Le Quoc Phong: My name is Le Quoc Phong, 25-year-old resident of Hai Phong, the second-largest city in northern Vietnam. Several years ago, I bought a cat and chose the name “Cho” after noticing the cat loved to wag its tongue back and forth like a puppy. I thought “Cho” – the Vietnamese word for ‘Dog’ – would be a fitting name for this Scottish Fold cat. AsiaKOL: Would you explain your influencer experien...